Coaching Series: Can Zach take this entry-level freelancer (Maia) to a 6-figure income ($8,333/month) in 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Maia’s Loyalty Roadmap and Strategy for Upsell Customers
- Create a performance-based coaching program with a client
- Launch a podcast or public coaching series to document customer journeys and successes
Coaching highlights from today’s episode:
- Get customer engagement to ensure consistent dedication and progress
- The value of documenting progress in real time, from early stages to success
- A performance-based pricing model should align with tangible results
Original recording date of coaching call: 07/05/2023
The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.
You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.
Click here to find out more “
- 12:00 a.m. – 2:00 p.m. — Zach hosts the “Double your Freelancing” podcast series, aimed at helping Maia achieve a six-figure income, with public coaching sessions.
- 2:00 – 4:00 p.m. — Zach and Maia discuss progress since their last session, with Maia focusing on raising rates and selling bundled services.
- 4:00 – 6:00 p.m. — Maia shares her success with a client, emphasizing the importance of clarity and content themes in her Playbook service.
- 6:00 – 8:00 — Discussion on the importance of converting social media followers into email list subscribers and the challenge of upselling without sounding salesy.
- 8:00 – 10:00 — Zach gives advice on the effectiveness of “done for you” services versus coaching, citing the example of a YouTube marketing client.
- 10:00 – 12:00 — Zach discusses client goal progression, relating it to Maia’s approach with her clients like Anna, focusing on clarity, quick wins, and subscriber growth.
- 12:00 – 2:00 — Zach describes his coaching goals for Maia, emphasizing the importance of hitting certain milestones such as financial stability and process optimization.
- 2:00 – 4:00 p.m. — Discussion on the challenges of implementing “done for you” services, especially for early-stage clients, and the importance of client implementation in coaching.
- 4:00 – 6:00 p.m. — Maia talks about variability in clients’ implementation of the Playbook service, emphasizing the importance of coaching and mentoring over tangible deliverables.
- 6:00 p.m. – 8:00 p.m. — Zach and Maia explore upselling strategies, with Zach suggesting focusing on email list setup and creating lead magnets as logical next steps for clients.
- 8:00 p.m. – 10:00 p.m. – Zach proposes selling Playbook clients on group coaching and considers a cohort-based course for a long-term strategy.
- 10:00 p.m. – 24:00 p.m. — Maia discusses the varied backgrounds of Playbook customers and the challenges of creating a course suitable for all levels.
- 24:00 – 26:00 — Maia expresses interest in group coaching aligned with her self-reflection magazine, taking into account Playbook alumni office hours.
- 26:00 – 28:00 – Zach and Maia deliberate on the primary goal of attracting high-paying Basecamp clients and the potential conflict with a product coaching path.
- 28:00 – 30:00 — Discussion on identifying when a Playbook customer is ready to move to Basecamp, focusing on their business readiness and cohesive content strategy.
- 30:00 – 32:00 — Zach discusses financial feasibility for customers moving to Basecamp and the importance of establishing KPIs for financial readiness.
- 32:00 – 34:00 — Maia plans to offer an interim step, such as a retainer, to help clients develop profitable strategies before investing in Basecamp.
- 34:00 – 36:00 — Zach suggests focusing on tangible results for clients and offers coaching services aimed at building a business and gaining first clients.
- 36:00 – 38:00 — Maia discusses her approach to mentoring clients on newsletter strategy and the importance of making newsletters feel like a product.
- 38:00 – 40:00 — Zach advises Maia to outline a process for taking clients from their current state to being ready for Basecamp, focusing on tangible business steps.
- 40:00 – 42:00 — Zach suggests to Maia a method for developing a coaching program based on a client’s progress and the feasibility of turning it into a public series.
- 42:00 – 44:00 — Maia expresses interest in the idea of public coaching and plans to incorporate it into her interviews with her clients, focusing on pivotal moments in their journey.
- 44:00 – 46:00 — Zach advises Maia to use her coaching experience to refine a course curriculum and consider a pilot program with engaged clients.
- 46:00 – 48:00 — Maia considers SEO incentives and audience coaching as a promotional strategy, while Zach suggests minimizing podcast production costs.
- 48:00 – 50:00 — Zach recommends Maia price her coaching services attractively for a guaranteed client deal and clearly describe her coaching plan to the client.
- 50:00 – 52:00 — Maia discusses her cautious approach to pursuing new projects and plans to first manually implement a reverse roadmap and retention solution.
- 52:00 – 54:00 — Zach highlights the importance of documenting a client’s journey from early stages to success for a public series, suggesting it is a unique and engaging concept.
- 54:00 – 56:00 — Maia expresses hesitation about taking on a new project due to time constraints, preferring to focus on existing projects and mandates.
- 56:00 – 58:00 — Zach questions Maia’s reluctance, suggesting that if she’s interested in coaching, she should think about what it would take to make it worth it, including the price.
- 58:00 – 1:00 p.m. — Maia and Zach discuss potential revenue from partnerships and the timeline for achieving these goals, with Maia confident in rapid results with dedicated effort.
- 1:00:00 – 1:02:00 — Zach highlights the need for commitment from Maia for their series and suggests setting a similar standard for Maia’s client to ensure their dedication to implementing homework .
- 1:02:00 – 1:05:15 — Zach advises Maia to consider performance-based pricing for coaching Anna, where Maia is paid more once Anna hits a specific revenue goal, and encourages Maia to start feeding Anna as soon as possible.