[Coaching: Maia #19] $11,000 per month! Success with references + refinement of the service offering

Coaching Series: Can Zach take this entry-level freelancer (Maia) to a 6-figure income ($8,333/month) in 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

• Maia made $11,000 per month in less than 6 months
• Receiving business through referrals, indicating growing trust and recognition in one’s network
• Refine and differentiate its service offerings to better meet the specific needs of its customers

Coaching highlights from today’s episode:

• Clearly describe the specific services provided for each client in a pitch deck
• Explore Facebook Ads to retarget highly qualified leads who engaged with content
• The importance of explicitly indicating who each service offering is aimed at to help the customer make a decision

Original coaching call recording date: 03/11/2023

The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.

You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.

Click here to find out more “

• 12:00 a.m. – 2:00 p.m. – Zach introduces the podcast and explains his goal of taking Maia to a six-figure net income.
• 2:00 – 4:00 p.m. — Maia announces reaching a monthly income of $11,000, attributing success to consistent goal setting and coaching.
• 4:00 – 6:00 p.m. — The conversation shifts to discussing Maia’s pitch deck and its effectiveness in ensuring customer engagement.
• 6:00 – 8:00 — Zach suggests refining Maia’s marketing strategy, considering an email newsletter for customer acquisition and development.
• 8:00 – 10:00 — They explore the role of the pitch deck in the Maia sales funnel and discuss the importance of not chasing customers aggressively.
• 10:00 – 12:00 — Zach discusses the importance of newsletter marketing and suggests exploring Facebook Ads to retarget engaged prospects.
• 12:00 – 2:00 p.m. — Begins feedback on Maia’s pitch deck, focusing on branding and initial presentation adjustments.
• 2:00 – 4:00 p.m. — Zach suggests refining the manifesto and vision sections of the pitch deck for clarity and impact.
• 4:00 p.m. – 6:00 p.m. — Recommendations continue for presenting client work more effectively in the pitch deck.
• 6:00 – 8:00 p.m. — Zach suggests adding cover pages for each client in the pitch deck to provide context and highlight accomplishments.
• 8:00 – 10:00 p.m. — Zach suggests explicitly stating the specific design work Maia has done for each client to clarify their range of services.
• 22:00 – 24:00 — Discussion about adding a second page to case studies for context to show relevance to potential customers.
• 24:00 – 26:00 — Suggestions for rewording the service offerings section of the pitch deck to avoid confusion with terms like “containers.”
• 26:00 – 28:00 — Discussion on the terminology of Maia’s service offerings, with an emphasis on clarity and resonance with the target audience.
• 28:00 – 30:00 — Tips for visually representing service offerings and ensuring the pitch deck clearly conveys the value and specifics of each offering.
• 30:00 – 32:00 — Zach highlights the importance of clarity in Maia’s service offerings to help customers choose the right plan for their needs.
• 32:00 – 34:00 — Maia explains the differentiation between its service offerings, focusing on target clients and the type of support provided.
• 34:00 – 36:03 — The conversation ends with practical advice on presenting call-to-action links and plans for future discussions on improving Maia’s pitch deck and services.