![Steve Huynh professional photo](https://www.smartpassiveincome.com/wp-content/uploads/2024/02/bermanphotos_05242022_Amazon_SteveHuynh_24-683x1024.jpg)
Meet Steve Huynh, YouTuber, Principal Engineer, and self-proclaimed “productivity junkie.” In 2023, Steve combined the three specialties to design his first watchr launching the course, opening up a world of new possibilities and reshaping his path in ways he never imagined.
Here’s how Steve did it.
“The community and content are strong and give you confidence that you are doing the right thing.”
—Steve Huynh
Steve joined the All-Access Pass community in the summer of 2023 with a head start of 100,000 subscribers on his YouTube channel, @ALifeEngineered. But he was looking for more than just incremental audience growth: Steve aimed to start scaling and monetizing what he could offer his audience.
With 18 years of experience in the technology industry as a software engineer, Steve’s mission is to develop technology professionals like himself, fostering a growth mindset and accelerating their careers fastest possible.
Steve decided to create a course to achieve these goals and better serve his audience. But like many new course creators, he worried about the intricacies of launching successfully. What would the pricing structure be? How would you market the course and through what channels? Should they launch the course to a beta group first? Would its students have lifetime access or would it offer a subscription model?
Questions like these can be dizzying for entrepreneurs like Steve; in his search for answers, he found the All-Access Pass. “SPI provides clarity and a recipe for success in areas that are very ambiguous and frankly scary to face alone,” he says. “The community and content are strong and give you confidence that you are doing the right thing.”
Leaving a career at Amazon to follow a dream
Inside the All-Access Pass – SPI’s first community-based educational platform designed specifically for early-stage entrepreneurs – Steve discovered the answers he was looking for. The community offers its members a library of courses, ways to connect, guided course accelerators, access to experts, and much more.
“Without SPI, I know for a fact that things would not have gone as well as they have,” Steve emphasizes. “SPI helped me set up the offer, structure the program and pricing.” He also mentions that Webinars from A to Zhis favorite route, was the key to his success.
Steve realized his program was potentially lucrative for students: By helping software professionals get promoted as quickly as possible, their income could increase by tens of thousands of dollars or more. Steve decided to design his course around an expensive model with two pricing tiers: $4,000 for standard access and $8,000 for premium access.
He marketed his course with a combination of YouTube content, an email list of 5,000 subscribers, and guest spots on other email lists. He then kicked off the course with a live webinar on YouTube with 445 concurrent viewers at its peak.
“I did six figures in sales for my first cohort,” says Steve. “I still can’t believe it.”
But Steve didn’t stop there, planning to expand his offerings to include a community and more courses at lower entry points. Better yet, with more recurring income in sight, Steve finally realized one of his biggest entrepreneurial dreams: he left his 18-year career at Amazon to focus solely on his business.
After the initial cohort launch, Steve decided to launch another one. This time, he offered his audience a weekend to join him: sales increased by 30%, concretely confirming that quitting their day job was the right choice. (He released this video on his YouTube channel detailing the move.)
“It wasn’t really concrete for me in 2023,” admits Steve. “After the successful launch, everything changed. If I can do it, so can you.
Somewhat by chance, Steve met Pat at VidSummit in 2023, before Steve’s course launched. “It really helped calm my nerves,” Steve says. “It really helped give me the confidence I needed to get the program going. A million thanks to Pat and the team. This stuff works, guys.
![Pat Flynn and Steve Huynh at VidSummit](https://www.smartpassiveincome.com/wp-content/uploads/2024/02/IMG_8371-1024x768.jpg)
To look upward
“If I can do it, so can you.”
—Steve Huynh
Steve highlights how powerful it is to have your own product to offer on your content, rather than relying on advertisers and AdSense-generated revenue. “It’s so painful to maintain relationships and produce content for advertisers in need,” he says. With the help of the All-Access Pass community, Steve is poised for even more accelerated business growth.
When asked about the future, Steve says, “I would like to be time rich and not necessarily money rich. That too, but having the freedom to do what I want when I want is priceless. That’s not really an option with my corporate job.
With his new wealth of time, the only way Steve can cope is to get up. And with a strong community behind it, the possibilities seem limitless.
Lightning Tower:
The biggest takeaway or aha moment from the All-Access Pass
The biggest challenges were emotional. It’s a rollercoaster of exposure. Once I figured that out, the rest was easy in comparison.
Favorite course in All-Access Pass
Webinars from A to Z.
Unexpected benefit of the All-Access Pass
I still can’t believe all the lessons are included for such a low price.