In this episode, Zach talks to Delia Monk about www.deliamonk.com.
Delia is a copywriter who used cold calling to make over $100,000 in her first year as a freelancer.
She delves deeper into her philosophy and cold outreach approach that can help even new freelancers start booking clients today.
She also shares the email template she used to cold call a design agency that ended up bringing her several five-figure sales!
Transform your website from a pretty storefront to a cash register that rings all day and night. https://deliamonk.com/plan
- 12:00 a.m. – 2:00 p.m. — Zach introduces the podcast and his guest, Delia, a successful copywriter who made six figures in her first year through cold outreach.
- 2:00 – 4:00 p.m. — Zach promotes his accelerator community and discusses Delia’s success in cold outreach and her niche in working with course creators and internet marketers.
- 4:00 – 6:00 p.m. — Zach appreciates Delia’s unique style and satisfaction with clients’ work. It also sets the direction of the interview, with the aim of helping freelancers systematically find clients.
- 6:00 – 8:00 — Zach seeks to learn about Delia’s awareness strategies and metrics. Delia briefly describes her past career as a political journalist and her transition to the travel industry.
- 8:00 – 10:00 — Delia’s personal struggles during COVID-19, the collapse of her travel business, and her decision to leverage her writing skills to start a new writing business.
- 10:00 – 12:00 — Delia talks about her initial training at the Joey Coffee School and the intensive courses she took, highlighting her new confidence in her skills.
- 12:00 – 2:00 p.m. — Zach visualizes a pivotal moment for Delia in Barcelona and asks about the timeline of her career change.
- 2:00 – 4:00 p.m. — Delia highlights her journey from journalism to editorial, noting how her unique combination of storytelling, investigative and sales skills defines her brand.
- 4:00 – 6:00 p.m. — Delia and Zach discuss the importance of brand stories and understanding each person’s unique strengths and experiences.
- 6:00 – 8:00 p.m. — Delia dives into the beginning of her cold outreach process, emphasizing the importance of researching potential customers and understanding their needs.
- 8:00 – 10:00 p.m. – Delia discusses the importance of understanding clients’ lives for effective pitching.
- 10:00 p.m. – 12:00 p.m. — Zach and Delia talk about the challenges and strategies of pitching to large companies.
- 24:00 – 26:00 — Delia suggests targeting department heads on LinkedIn and using tools to find their contact information.
- 26:00 – 28:00 — The duo emphasizes the importance of making direct phone calls for information and making pitches.
- 28:00 – 30:00 — Delia and Zach discuss strategies for researching and understanding a business’ needs, like signing up for services or reading reviews.
- 30:00 – 32:00 — Zach encourages questions via chat and mentions the progress of the discussion. Delia emphasizes knowing her industry and finding ways to understand pain points.
- 32:00 – 34:00 – Delia suggests identifying platforms where potential customers might be found and joining those spaces. Zach focuses on developer presence on Twitter.
- 34:00 – 36:00 – The conversation moves to the next stage, with Delia discussing her philosophy on “cold pitching,” emphasizing mindset and viewing it as a numbers game.
- 36:00 – 38:00 — Delia talks about adding personality to pitches and how her authentic pitches attracted her ideal clients. Zach shares his experience with homepage authenticity.
- 38:00 – 40:00 — Zach asks for clarification on time management for outreach, and Delia details her timeboxing method. The topic shifts to identifying and pursuing dream clients.
- 40:00 – 42:00 — Zach discusses the importance of job postings in determining a company’s budget and needs.
- 42:00 – 44:00 — Delia shares her thoughts on nesting and its benefits to better understand the audience.
- 44:00 – 46:00 — Zach expresses interest in creating courses teaching niches from different perspectives and invites Delia.
- 46:00 – 48:00 — Zach presents a section for idea brainstorming, research, and outreach within 30 minutes.
- 48:00 – 50:00 — Delia highlights different call-to-action strategies for cold outreach emails and discusses the effectiveness of personalized videos.
- 50:00 – 52:00 — Delia emphasizes the importance of connecting with an audience first, with a strong opening line and repeating the call to action in emails.
- 52:00 – 54:00 — Delia uses a dating analogy to explain her presentation approach and emphasizes the importance of complimenting and understanding the potential client’s needs.
- 54:00 – 56:00 — Delia discusses her own qualifications as a copywriter, providing both direct work with clients and back-end support for agencies.
- 56:00 – 58:00 — Delia ties in her freebie and Zach emphasizes the importance of having a structured process and resources as a lead magnet.
- 58:00 – 1:00 p.m. — Delia highlights the importance of proving authenticity and expertise, and mentions its unique selling point when it comes to wireframe copying.
- 1:00:00 – 1:02:00 — Delia offers a virtual coffee chat and highlights her writing process by linking to her free resource.
- 1:02:00 – 1:04:00 — Delia highlights the importance of spaces in emails and Zach suggests listeners share their challenges with the model discussed.
- 1:04:00 – 1:06:00 — Delia explains how email personalization makes a significant difference and increases conversion rates.
- 1:06:00 – 1:08:00 — Delia shares her campaign success rate, highlighting the high-value return from just ten emails.
- 1:08:00 – 1:10:00 — Delia discusses the benefits of networking, even if it doesn’t immediately generate sales, and introduces a new service with a special discount for existing customers.
- 1:10:00 – 1:12:00 — Delia discusses her direct response to a client and the benefits of perspective. She recalls a potential collaboration with a California winemaker in the midst of their rebranding.
- 1:12:00 – 1:14:00 — Zach asks about how to establish credibility when you lack testimonials or a website. Delia emphasizes the importance of having an online presence, such as a basic website or a strong LinkedIn profile.
- 1:14:00 – 1:16:00 — Delia gives advice on the value of a single strong testimonial and how to obtain it, even mentioning her first client, Kayleigh. Zach is considering the idea of volunteer projects to gain experience and testimonials.
- 1:16:00 – 1:18:00 — Delia shares her approach to following up after a cold call and describes a particularly successful outreach experience with a client named Joanna.
- 1:18:00 – 1:20:00 — Delia highlights the unpredictability of outreach outcomes, emphasizing the different needs and timelines of potential clients. Zach highlights the importance of timing and relevance in cold outreach results.
- 1:20:00 – 1:22:00 — Zach discusses opportunities with suggestions for improving clients’ work and asks Delia if she thinks it’s a good idea; Delia sees potential, especially in video presentations.
- 1:22:00 – 1:24:00 — Delia provides advice on creating effective emails, emphasizing the need for connection, understanding audience needs including testimonials, and by issuing a clear call to action.
- 1:24:00 – 1:26:00 — Delia discusses the importance of persistence in raising awareness, shares a personal success story, and highlights the impact a successful connection can have.
- 1:26:00 – 1:28:00 — Zach asks about Delia’s services, which leads to a discussion that she offers a session to help individuals improve their presentations. They briefly discuss availability for further questions.
- 1:28:00 – 1:30:00 — Delia explains the main purpose of a subject line in emails, which is to encourage the recipient to open the email. She shares her own cheeky style as an example.
- 1:30:00 – 1:32:00 — Delia advises against using generic email subject lines and emphasizes tailoring to tease the content.
- 1:32:00 – 1:34:00 — Zach suggests personalizing subject lines based on preliminary research, hinting at customer engagement.
- 1:34:00 – 1:36:00 — Delia emphasizes personalizing subject lines to avoid appearing spammy, while Zach emphasizes the importance of quick email responses from customer support.
- 1:36:00 – 1:38:00 — Delia shares her motivation and journey to build confidence and pursue the clients she wants despite the obstacles.
- 1:38:00 – 1:40:00 — Zach and Delia discuss the importance of mentoring and using a guarantor, suggesting leveraging well-known figures to build credibility for outreach.
- 1:40:00 – 1:42:00 — Delia discusses the importance of professionalism in websites and email domains; Zach highlights how the credibility of the email sender affects cold outreach success.
- 1:42:00 – 1:44:22 — Delia promotes her “Thursday Toilet Talk” email series and offers a three-step plan for writing a website; Zach concludes and hints at future collaborations with Delia.