In this episode, Zach talks to Bo-Peter Laanen about https://blaanen.com/
Bo-Peter is a marketing coach and founder of Growth Marketing Hub.
It helps course creators grow their business by leveraging AI for content production, marketing, and SEO strategies.
In today’s episode, Bo-Peter explains how to use AI for automation and optimization of your workflow.
You’ll learn how to leverage AI to grow your freelance or agency business, increase lead flow, and build a personal brand.
- 12:00 a.m. – 2:00 p.m. — Zach introduces the podcast, focusing on advice from freelancers, and introduces his guest, Bo, a marketing coach for online course creators, who will discuss the use of AI in producing content and marketing.
- 2:00 – 4:00 p.m. — Bo talks about his early adoption of AI tools for content production, specifically mentioning the use of the OpenAI framework before the release of ChatGPT, and his exploration of various AI tools for content creation and marketing since 2020.
- 4:00 p.m. – 6:00 p.m. — Bo highlights the importance of integrating personal insights with AI tools for effective content creation and describes his role on an independent team that helps online course creators and coaches target and communicate with their audience.
- 6:00 – 8:00 — Zach asks about the technical services Bo’s team offers clients, which vary depending on the client’s stage of business, including digital ads, marketing automation, landing pages, and email flow.
- 8:00 – 10:00 — Bo describes his successful use of AI in SEO, sharing a case where he significantly increased a client’s search traffic, and explains his process for using AI for word search keys and content optimization.
- 10:00 – 12:00 – Bo explains the effective use of AI for content editing and keyword optimization, while Zach expresses his skepticism and limited understanding of SEO, comparing it to “black voodoo magic” .
- 12:00 – 2:00 p.m. — Zach asks Bo’s opinion on the need for an individual voice in AI-generated content, worried about creating generic lists lacking original prose.
- 2:00 – 4:00 p.m. — Bo addresses the biggest objection to AI content creation, emphasizing the importance of injecting your unique voice and perspective to avoid blandness and maintain relevance in SEO.
- 4:00 – 6:00 p.m. — Zach shares his content creation process and reflects on how it might differ from an SEO-focused approach, suggesting a potential shift in methodology when using AI for content generation .
- 6:00 p.m. – 8:00 p.m. — Bo advises making AI-generated content more personal and engaging, emphasizing the importance of defining one’s brand voice, target audience, and key messages to ensure content doesn’t seem bland or generic.
- 8:00 – 10:00 p.m. — Zach asks about specific examples of AI prompts that Bo uses, and Bo shares his approach to creating prompts, with an emphasis on including expertise and voice of the brand.
- 10:00 p.m. – 12:00 p.m. — Bo introduces a Chrome extension, IPRM, that helps generate AI prompts and highlights the importance of specificity and brand relevance in creating prompts.
- 24:00 – 26:00 — Zach reflects on different customer attitudes toward brand voice, and Bo discusses the challenge of aligning AI-generated content with specific customer preferences and brand identities.
- 26:00 – 28:00 — Bo advises on the frequency of content production for SEO impact, highlighting the strategy of focusing on content with high traffic potential first before refining based on performance .
- 28:00 – 30:00 — Zach and Bo discuss the balance between creating high-traffic content and high-converting content, with Zach reflecting on changing a financial blog client’s content strategy to more SEO-friendly topics .
- 30:00 – 32:00 — Bo discusses leveraging AI to automate tasks like converting emails into tasks, using tools like Zapier and ChatGPT for his agency’s efficiency.
- 32:00 – 34:00 — Bo explains the integration of ChatGPT into Zapier workflows for various tasks, including content creation and project management automation.
- 34:00 – 36:00 — Zach asks about strategies for increasing lead flow, leading Bo to share his plans for SEO optimization and building a personal brand on LinkedIn.
- 36:00 – 38:00 — Bo describes his approach to creating a lead magnet for online course creators and discusses the long-term benefits of SEO and LinkedIn for sustainable growth.
- 38:00 – 40:00 — Bo shares a success story of a client using LinkedIn for career coaching, emphasizing the importance of building a personal brand for high sales. Zach and Bo then discuss effective LinkedIn strategies for personal branding and lead generation.
- 40:00 – 42:00 — Bo shares his LinkedIn content creation process, emphasizing the importance of starting with your own point of view and using AI to enhance and structure your ideas.
- 42:00 – 44:00 — Zach expresses concerns about the accuracy of AI-generated content, while Bo describes the use of transcription tools for content creation and refining AI results.
- 44:00 – 46:00 — Bo discusses his method of using AI to convert his expressed thoughts into structured content, highlighting the effectiveness of this approach for social media and blog posts.
- 46:00 – 48:00 – Bo highlights the need to edit and refine AI-generated content to ensure its accuracy and relevance, warning against using AI results without review.
- 48:00 – 50:00 — Zach reflects on the workflow efficiency of using AI, taking into account the time and costs of context switching, while Bo explains his use of efficient transcription tools to streamline the process.
- 50:00 – 52:00 — Bo discusses the use of AI for market research, including analyzing customer emails for insights into service offerings and analyzing customer reviews for creative of content.
- 52:00 – 54:00 – Bo highlights the effectiveness of AI in customer research, using AI to analyze reviews and discussions to understand customer sentiments, objections and desires.
- 54:00 – 56:00 — Bo explains how he leverages AI to create content and streamline processes, using tools like chat and transcription services to improve productivity.
- 56:00 – 58:00 — Zach and Bo discuss the limitations of hourly billing models in the context of AI effectiveness, highlighting the need for value-based pricing to better capture the value delivered.
- 58:00 – 1:00 p.m. — Bo considers choosing a new niche using AI for search and Zach considers how Bo’s approach could be applied to different industries, emphasizing the importance of aligning service offerings with customer needs.
- 1:00:00 – 1:02:00 — Zach suggests value-based pricing strategies for Bo’s agency, focusing on the impact of increased lead flow and value-based pricing results for customers.
- 1:02:00 – 1:04:00 — Bo discusses potential joint ventures and the challenge of creating real-world, actionable strategies for freelancers using AI tools.
- 1:04:00 – 1:06:00 — Bo emphasizes the iterative process of working with AI, emphasizing the need for multiple prompts and conversations to achieve the desired results.
- 1:06:00 – 1:08:00 — Zach considers typical community member needs, and Bo suggests ways to leverage AI for pain relief and niche audience research .
- 1:08:00 – 1:10:00 — Bo describes a method for using AI to process and analyze customer feedback, and Zach plans to apply it to his own business to better understand customer challenges .
- 1:20:00 – 1:22:00 — Zach and Bo discuss how to leverage AI for niche market research, focusing on e-commerce and EdTech businesses, using AI to analyze interview transcripts and customer discussions.
- 1:22:00 – 1:24:00 — Bo suggests using AI to process available information and convert it into actionable insights, emphasizing the need to start with all available information.
- 1:24:00 – 1:26:00 — Zach and Bo discuss using AI to create effective content and SEO strategies, starting with understanding the audience and pain points, then leveraging AI for content creation.
- 1:26:00 – 1:28:00 — Bo recommends Surfer AI for producing content blogs, and Zach suggests the idea of using AI to rework existing content as a starting point.
- 1:28:00 – 1:30:00 — Bo encourages freelancers to learn and use AI tools to gain a competitive advantage, citing low usage rates despite high awareness, and they conclude the interview discussing potential future collaborations.