Coaching Series: Can Zach take this entry-level freelancer (Maia) to a 6-figure income ($8,333/month) in 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- How Time Tracking Helped Pricing Services
- Exploring Different Channels for Lead Generation – Including Starting a Podcast
- Choose which tasks to simplify or delegate
Coaching highlights from today’s episode:
- The importance of time tracking for profitability
- Test higher prices for different services
- Create a recurring monthly revenue stream
The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.
You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.
Click here to find out more “
- 12:00 a.m. – 2:00 p.m. – Zach hosts the freelance podcast series “Six Months to Six Figures,” which focuses on coaching freelancer Maia to reach $8,333 in income per month.
- 2:00 – 4:00 p.m. — Zach explains the format of the series, combining masterminds and accelerator program office hours, and plans to merge the mastermind sessions and office hours into one episode.
- 4:00 – 6:00 p.m. — Maia discusses her recent client interactions, distinguishing between low-cost mentoring clients and a higher-cost, core brand potential client.
- 6:00 – 8:00 — Zach and Maia explore her primary focus, choosing between marketing for more expensive branding projects or coaching projects, with Maia leaning toward the former.
- 8:00 – 10:00 – They discuss identifying successful key brand clients for case studies, with Maia mentioning two notable clients in the areas of holistic skincare and sex education. Zach is inspired to add new questions to his own case studies.
- 10:00 – 12:00 – Zach discusses leveraging podcast appearances for marketing and suggests adding questions to case study interviews to uncover marketing strategies used by clients.
- 12:00 – 2:00 p.m. — Maia plans to interview a client about switching from Instagram to newsletter marketing, with the goal of guiding future clients in a similar direction.
- 2:00 – 4:00 p.m. — Zach advises Maia to treat her client interview like a case study and suggests questions to better understand her audience, focusing on effective marketing strategies.
- 4:00 – 6:00 p.m. — They discuss the importance of surveying clients about their initial marketing success and ongoing strategies, with the goal of gathering insights for Maia’s marketing.
- 6:00 – 8:00 p.m. — Zach explains how to leverage successful customer relationships for podcast pitches or other platforms, and suggests researching where customers have been featured for potential marketing opportunities.
- 8:00 – 10:00 p.m. – Zach highlights the importance of understanding where ideal customers congregate and suggests leveraging past successful customers for marketing insights.
- 10:00 p.m. – 24:00 p.m. — Maia discusses her website redesign and creating case studies. Zach plans to prioritize creating a course on creating killer case studies.
- 24:00 – 26:00 — Zach explains how to use case study interviews for content creation and explores using AI to help with case study writing.
- 26:00 – 28:00 – They discuss the value of Instagram marketing and the possibility of repurposing case study interview content in smaller, more engaging formats.
- 28:00 – 30:00 — Maia shares her recent success on Instagram in attracting clients and expresses interest in applying these strategies to other platforms like LinkedIn. Zach then discusses the follow-up office hours session with Maia.
- 30:00 – 32:00 – Maia plans to expand her marketing to LinkedIn. Zach suggests leveraging a colleague’s LinkedIn strategy and considering repurposing Instagram content for LinkedIn.
- 32:00 – 34:00 — Maia shares the idea of creating a landing page and newsletter for studio updates, offering exclusive content and updates to potential clients on a waitlist.
- 34:00 – 36:00 — Zach advises focusing on minimal viable content and repurposing existing material for the newsletter, emphasizing the importance of aligning the newsletter’s purpose with Maia’s business goals.
- 36:00 – 38:00 — Zach suggests that simply having a waitlist can be effective marketing and advises Maia to limit her booking schedule to better manage the workload.
- 38:00 – 40:00 – They discuss the practicalities of managing a waitlist and the time potentially needed to design newsletters. Zach cautions against letting design work become a tedious task.
- 40:00 – 42:00 — Maia discusses allocating marketing time for newsletters, balancing personal and professional content, and concerns about launching a third newsletter.
- 42:00 – 44:00 — Zach advises against spending too much time on newsletters aimed at small audiences and suggests focusing on content marketing strategies like guest podcasting or blogging.
- 44:00 – 46:00 – They discuss the potential inefficiency of spending a lot of time on newsletters and the importance of repurposing existing content.
- 46:00 – 48:00 — Maia brainstorms strategies to engage her audience and capture leads through Instagram and other platforms.
- 48:00 – 51:00 — Zach and Maia explore ways to simplify and clarify his newsletter strategy, focusing on purpose rather than format, and conclude with Zach offering additional support in future sessions. Zach then concludes the episode and provides information on how to join the DIY Accelerator for Coaching.