Coaching Series: Can Zach take this entry-level freelancer (Maia) to a 6-figure income ($8,333/month) in 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Maia is fully occupied with client work through her effective online marketing.
- Increase the price of its service offering to $2.6K
- Plans to launch a premium membership service
Coaching highlights from today’s episode:
- How to create the most impactful testimonials
- Manage discount requests and offer bonuses instead
- Choose a job that matches long-term goals
Original coaching call recording date: 07/19/2023
The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.
You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.
Click here to find out more “
- 12:00 a.m. – 2:00 p.m. — Zach introduces the podcast series, focusing on coaching freelancers like Maia to achieve a six-figure income, and shares Maia’s recent progress.
- 2:00 – 4:00 p.m. — Zach describes the format of the series, reflecting one-on-one coaching sessions, and invites listeners to join his coaching community.
- 4:00 – 6:00 p.m. — Maia talks about her recent work, including a new two-week service and her strategy to sell customers a 90-day package through a membership model.
- 6:00 p.m. – 8:00 p.m. — Maia explains that she realized that a specific customer, Ana, does not fit her ideal customer profile and is refocusing on attracting her preferred type of customer.
- 8:00 – 10:00 — Maia and Zach discuss the integration of its various services, with a focus on the membership model as a sustainable business strategy.
- 10:00 – 12:00 — Zach warns Maia about the challenges of building a new member community and balancing it with her current agency work, using Kim’s situation as a reference.
- 12:00 – 2:00 p.m. — Zach advises Maia on the potential limitations and high maintenance of a low-cost membership site, wondering how it aligns with her broader financial goals.
- 2:00 – 4:00 p.m. — Maia clarifies that joining “Playground” is a future plan, not an immediate priority, and that she is currently focused on getting high earning months with Basecamp.
- 4:00 – 6:00 p.m. — Zach and Maia discuss the revenue potential and time investment of membership for its existing mandate and clients.
- 6:00 – 8:00 p.m. — Maia shares a successful presentation of her idea and Zach provides feedback on the presentation and targeting of his membership offer, emphasizing the importance of aligning it with customer needs.
- 8:00 – 10:00 p.m. — Maia and Zach discuss improving client support through personalized care. Zach suggests focusing on the business impact of consistency for Maia’s clients.
- 22:00 – 24:00 — Zach advises highlighting the business impacts of Maia’s services, suggesting clearer messaging on its website.
- 24:00 – 26:00 — Maia is considering renaming her service to “mentoring” for better clarity and perception of value, with Zach emphasizing the importance of conveying one-on-one interaction.
- 26:00 – 28:00 — Zach recommends taking advantage of the scarcity of Maia’s offering by specifying limited customer capacity and focuses on the importance of immediate business impact in his messaging.
- 28:00 – 30:00 — Maia and Zach discuss optimizing the sales page title for maximum engagement and the effectiveness of including a results-driven testimonial.
- 30:00 – 32:00 — Zach advises Maia on writing impactful testimonials and cautions against leaving too much to chance.
- 32:00 – 34:00 – Maia discusses her plan to direct customers to her membership program, with Zach questioning the idea of offering discounts for her more expensive services.
- 34:00 – 36:00 — Zach suggests focusing on adding value rather than reducing services, emphasizing the importance of maintaining perceived value and trust.
- 36:00 – 38:00 — Maia considers the strategy of adjusting prices to offer discounts, but Zach warns against practices that could erode his audience’s trust.
- 38:00 – 40:00 — Zach and Maia discuss sales strategies, with Zach advising against artificial discounts and instead recommending value-added bonuses.
- 40:00 – 42:00 — Zach asks about Maia’s lead generation progress and confirmed clients for upcoming projects.
- 42:00 – 44:00 — Maia details her new client engagements and discusses turning away an unqualified lead due to a discount request.
- 44:00 – 46:00 — Maia is fully booked for the near future, after accepting a photography client for a two-week project due to personal interest.
- 46:00 – 48:00 — Zach asks Maia about her agency’s goals and whether she plans to expand or maintain its current level of client work.
- 48:00 – 51:16 — Maia shares her plans for the future, including raising prices, refining her portfolio, and focusing on projects that align with her passions.