Coaching Series: Can Zach take this entry-level freelancer (Maia) to a 6-figure income ($8,333/month) in 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Organic Marketing Success
- Importance of Time Tracking
- Develop new basic services
Coaching highlights from today’s episode:
- Clarify the service offering to calculate the effective hourly rate
- Avoid working with low-paying clients
- How to use scarcity as a marketing argument
Original coaching call recording date: 06/21/2023
The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.
You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.
Click here to find out more “
- 12:00 a.m. – 2:00 p.m. — Zach hosts the Double Your Freelancing podcast’s “Six Months to Six Figures” series, focusing on coaching Maia to achieve a six-figure income.
- 2:00 – 4:00 – Zach discusses the goal of helping Maia earn $8,333 per month within six months and mentions the format of the series.
- 4:00 – 6:00 p.m. — Maia shares her recent success in receiving a customer inquiry without prior outreach, indicating the effectiveness of her behind-the-scenes organic marketing approach.
- 6:00 – 8:00 — Maia discusses her social media resonance and customer engagement strategy, highlighting the impact of her holistic and purpose-driven brand language.
- 8:00 – 10:00 — Zach and Maia talk about leveraging customer feedback to improve their business and discuss Maia’s plans for a more structured launch of its services.
- 10:00 – 12:00 — Maia discusses her marketing plans, including a guest list for her “Playbook” service and the launch of a content planning template.
- 12:00 – 2:00 p.m. — Maia clarifies that “Playbook” is a cheaper intensive service, while “Base Camp” is for branding and not planned for launch.
- 2:00 p.m. – 4:00 p.m. — Maia shares her clients’ booking details, offers discounts for “Playbook” and discusses her pricing strategy.
- 4:00 – 6:00 p.m. — Zach calculates Maia’s effective hourly rate for the “Base Camp” and “Playbook” services, highlighting the difference in profitability.
- 6:00 – 8:00 p.m. — Zach advises Maia on the implications of her launch plan, highlighting the impact on her effective hourly rate and workload.
- 8:00 p.m. – 10:00 p.m. — Zach advises Maia to focus on lead generation and leverage that to increase her rates, suggesting a minimum fee of $555 for her Playbook service.
- 10:00 p.m. – 12:00 p.m. — Maia plans to book fewer clients at higher rates; Zach emphasizes the importance of launches for scalability and profitability.
- 24:00 – 26:00 – Zach discusses strategic pricing and business goals, advising Maia to prioritize increasing her effective hourly rate.
- 26:00 – 28:14 — Zach recommends Maia experiment with higher prices immediately and plans to discuss launch strategies in future sessions.