Coaching Series: Can Zach take this entry-level freelancer (Maia) to a 6-figure income ($8,333/month) in 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Instagram Marketing Strategy to Generate Leads and Close Deals
- Hire a social media manager to help streamline and scale social media efforts
- Risks and rewards of building a new social media channel from scratch
Coaching highlights from today’s episode:
- Calculating cost per lead is crucial to understanding the effectiveness of marketing strategies
- Leveraging existing audiences through partnerships and collaborations can be a powerful marketing tactic.
- Document content creation planning and execution to provide valuable insights and showcase thought leadership
Original coaching call recording date: 08/09/2023
The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.
You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.
Click here to find out more “
- 12:00 a.m. – 2:00 p.m. — Zach introduces the podcast series with a focus on Maia’s recent success in Instagram marketing.
- 2:00 p.m. – 4:00 p.m. — Maia reevaluates her priorities, deciding to focus on what currently works for her business instead of expanding into new areas.
- 4:00 – 6:00 p.m. — Maia shares her success with Instagram marketing, highlighting the engagement and leads it generated.
- 6:00 – 8:00 — Maia introduces her new marketing recruit, detailing her strategy and expectations for expanding her social media presence.
- 8:00 – 10:00 — Zach and Maia discuss the potential impact of the new hire on Maia’s marketing strategy, including the cost and expected results of this expansion.
- 10:00 – 12:00 — Maia discusses her new approach to social media management, emphasizing her desire for her hire to take initiative in content and project management.
- 12:00 – 2:00 — Zach suggests leveraging existing audiences for marketing and discusses offering a managed social media service as a high ROI strategy.
- 2:00 p.m. – 4:00 p.m. — Maia expresses reluctance to offer social media services directly due to the potential for customer drama.
- 4:00 – 6:00 p.m. — Discussion on the risks and potential of creating a new social media channel from scratch, with a focus on strategic planning and investment.
- 6:00 – 8:00 p.m. — They plan to set a budget for the social media experience and record their strategy sessions for future content, with a focus on creating Spanish-language resources.
- 8:00 – 10:00 p.m. — Discussion on targeting Spanish-speaking audiences, with Maia reflecting on the extra work that involves. Zach suggests innovative content creation strategies, highlighting Luisa’s important role.
- 22:00 – 24:00 – They explore incentivizing Luisa with commissions and setting clear goals for social media marketing success. Maia plans to develop a comprehensive social media and newsletter strategy.
- 24:00 – 25:47 — The conversation ends with Maia planning to lead an alignment strategy session for herself, potentially alongside Luisa, to lay the groundwork for their new project.