[Coaching: Maia #14] Building a paid community and pricing strategy + dual-purpose content

Coaching Series: Can Zach take this entry-level freelancer (Maia) to a 6-figure income ($8,333/month) in 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

• Exploring the transition from individual advice to creating a community offer
• Considering the options between personalized coaching at a higher price or a more inclusive community model at a lower price
• Create educational content, workshops and resources that serve both its individual customers and community members

Coaching highlights from today’s episode:

• Validate interest in your community offer with a minimum number of registrations before officially launching
• Focus on activities that provide the greatest value to prospects, like high-touch coaching or targeted content.
• How to leverage existing customer base and audience for initial seed and paid community growth

Original recording date of coaching call: 01/09/2023

The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.

You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.

Click here to find out more “

• 12:00 a.m. – 2:00 p.m. — Zach presents the series, aimed at helping Maia achieve a six-figure income in six months through weekly coaching sessions, similar to the duo accelerator community format.
• 2:00 – 4:00 p.m. — Maia discusses progress toward her goals, including successful marketing efforts that led to four inquiries and her strategy for sharing practical marketing information on social media.
• 4:00 p.m. – 6:00 p.m. — Maia highlights the effectiveness of presenting her work through case studies on social media, thus generating interest in her marketing strategy services.
• 6:00 – 8:00 — The discussion highlights the importance of sharing the “why” behind marketing strategies and the gradual improvement and solidification of Maia’s service offerings.
• 8:00 – 10:00 — Maia talks about the response to her new set of services, Align Strategy plus templates, and her challenge in differentiating and promoting her different services to potential clients.
• 10:00 – 12:00 — Zach and Maia discuss the distinction between “done with you” and “made for you” services, suggesting a spectrum from coaching to fully managed services.
• 12:00 – 2:00 p.m. — Zach suggests simplifying service offerings into clear categories to make them more understandable and suggests avoiding strong terms that could confuse potential customers.
• 2:00 p.m. – 4:00 p.m. — Maia shares her success with a community journal writing group and proposes a new community offering to keep old customers engaged and support new ones.
• 4:00 – 6:00 p.m. — Maia presents her plan for a $111 per month community that includes workshops, group discussions and a resource library, aimed at making coaching more accessible.
• 6:00 p.m. – 8:00 p.m. — The conversation turns to the specifics of the community offering, including monthly PDFs, workshops, intention nights, office hours, and the value of a group discussion for accountability and support.
• 8:00 – 10:00 p.m. — Zach questions target audience alignment with company growth goals, emphasizing the need for business focus in the community. Maia confirms this orientation.
• 22:00 – 24:00 — Discussion on the time required for the community offer proposed by Maia, taking into account the planning and execution of the various components.
• 24:00 – 26:00 — Zach expresses concern about the time invested by the community and the need for a large initial audience to justify this effort.
• 26:00 – 28:00 — Maia describes the structure and content of its proposed community offering, aiming for efficiency in content creation and community management.
• 28:00 – 30:00 — Zach warns of potentially underestimating the time required to manage the community, suggesting that it might take a lot more effort than expected.
• 30:00 – 32:00 — Zach calculates that Maia needs 40 members to match its council revenue to that of the community, highlighting the potential for exponential growth versus linear council growth.
• 32:00 – 34:00 — Discussion about setting a threshold for community launch to ensure it is a good investment of Maia’s time, suggesting creating a VIP list to gauge interest.
• 34:00 – 35:40 — Maia considers different pricing strategies and recognizes the additional work and shift changes required for the new community activity.