Coaching Series: Can Zach take this entry-level freelancer (Maia) to a 6-figure income ($8,333/month) in 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Converting engaged Instagram followers into customers for Maia’s design studio
- Leveraging Email Marketing to Re-Engage Prospects with Free Resources and Valuable Content
- Lead Segmentation for Effective Lead Conversion and Effective Content Usage
Coaching highlights from today’s episode:
- Personalize individual email content to engage prospects instead of a blanket invitation
- The use of paid advertising or a “commercial” in newsletters to promote Maia’s design studio
- Save time by automating the new customer onboarding process with a pre-recorded onboarding video or step-by-step guide
Original recording date of coaching call: 08/24/2023
The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.
You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.
Click here to find out more “
- 12:00 a.m. – 2:00 p.m. — Zach introduces the series “Six Months to Six Figures,” which focuses on coaching Maia to achieve a six-figure income, and mentions the challenges due to Maia’s poor internet connection.
- 2:00 – 4:00 p.m. — Maia asks for advice on making coaching sustainable without compromising her design work, while Zach recalls asking her to increase the number of clients.
- 4:00 – 6:00 p.m. — Maia talks about her marketing efforts, which led to the growth of her Instagram community, but isn’t sure if she’ll convert them into design clients.
- 6:00 – 8:00 – They explore the effectiveness of Maia’s marketing strategies, with Zach suggesting focusing on design-led marketing and possibly using paid Instagram boosts.
- 8:00 a.m. – 10:00 a.m. — Maia plans to use email marketing to re-engage unused leads, with the goal of integrating Instagram marketing into her newsletter strategy.
- 10:00 a.m. – 12:00 p.m. — Maia plans to re-introduce herself via email, sharing a new service and a “vault” of free resources to engage previous leads.
- 12:00 – 2:00 p.m. — Zach suggests personalizing the vault by sending individual emails for each asset, focusing on value rather than sales.
- 2:00 p.m. – 4:00 p.m. — Discussion about balancing value and sales in email, with Zach advocating for more frequent, more valuable content to build a positive sender reputation.
- 4:00 – 6:00 p.m. — Maia plans to segment her strategy between studio projects and community engagement, excited by the prospect of an email newsletter for Blank Page.
- 6:00 – 8:00 p.m. — They discuss the technical aspects of email marketing platforms, with Maia expressing a preference for FloDesk over ConvertKit due to its simplicity.
- 8:00 p.m. – 10:00 p.m. — Maia and Zach discuss leveraging the collective’s newsletter for white page leads and optimizing email marketing strategies.
- 22:00 – 24:00 – Zach suggests focusing on lead segmentation and preparing for more structured marketing funnels, aiming for effective lead conversion and effective use of content.
- 24:00 – 26:00 — Maia asks for advice on balancing time between coaching and design clients, considering whether to estimate time spent per client or for all coaching assignments.
- 26:00 – 28:00 — Discussion on tracking time spent on individual clients versus the whole for better efficiency and understanding of workload distribution.
- 28:00 – 30:00 — They explore options for automating onboarding processes to save time, considering pre-recorded videos versus personalized live sessions.
- 30:00 – 32:00 — Maia sets goals for integrating services into a new platform and spending time on targeted design marketing, with the goal of a clearer service offering.
- 32:00 – 34:00 — Zach provides quick advice on potentially cutting back on coaching services if they detract from the company’s core business, with a focus on effective hourly rate evaluation.