Coaching Series: Can Zach take this entry-level freelancer (Brad) to a 6-figure income ($8,333/month) in 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Brad narrows his niche and expertise to work with clients
- Finding High-Quality Clients Using Upwork
- Create a clear service offering with the highest ROI for customers
Coaching highlights from today’s episode:
- Marketing Strategies to Potential Customers
- Creating Content and Using SEO to Grow a Freelance Business
- Create a productized economic model
The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.
You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.
Click here to find out more “
- 12:00 a.m. – 2:00 p.m. — Zach hosts the Double Your Freelancing podcast’s “Six Months to Six Figures” series, featuring Brad, a freelancer transitioning to a YouTube marketing agency.
- 2:00 p.m. – 4:00 p.m. — The format of the series is explained; it is based on Zach’s live coaching in the accelerator community. Brad, while coaching Zach on YouTube, is simultaneously refining his service offerings.
- 4:00 – 6:00 p.m. — Zach notes the uniqueness of Brad’s series, integrating Brad’s coaching into the podcast. They plan to explore Brad’s initial challenges and goals in the first episode.
- 6:00 – 8:00 — Brad shares his experience in marketing, his recent move to freelance work, and his current focus on finding high-quality clients outside of Upwork. He also mentions his difficulty in choosing a niche.
- 8:00 – 10:00 — Brad explains his growth niche on YouTube, working with clients on video content creation and SEO. He asks for advice on expanding beyond Upwork and using his existing network and personal brand. Zach suggests customer acquisition and marketing strategies.
- 10:00 a.m. – 12:00 p.m. — Zach suggests leveraging Brad’s affiliate marketing experience for content strategies and advises conducting case study interviews with previous clients Brian Richards and Corey Miller to achieve tangible results.
- 12:00 – 14:00 — Brad is unsure of the impact of his previous work on case studies, feeling that his approach was not focused then. Zach asks if Brad’s current YouTube niche could be beneficial to his former clients.
- 2:00 – 4:00 p.m. — Discussing strategies to demonstrate ROI for YouTube strategies, Brad suggests using Google Analytics and UTM metrics for tracking. Zach explores the potential of leveraging video content for ads.
- 4:00 – 6:00 p.m. — Brad talks about his recent interest in growing YouTube, his transition to freelance work, and his interest in direct response marketing. He also shares content creation and SEO strategies.
- 6:00 – 8:00 p.m. – Zach sees the potential to collaborate with Brad for mutual benefit. They discuss the value of video content and strategies to demonstrate its ROI to clients. Zach also relates this to his interview with Jesse, who found success in a product department.
- 8:00 – 10:00 p.m. — Brad expresses his desire to anchor his work in tangible business value and go beyond basic tasks. Zach notes the limited time remaining in the session.
- 10:00 p.m. – 24:00 p.m. — Zach and Brad discuss using the content of their conversation for educational purposes, with Brad agreeing to its use.
- 24:00 – 26:00 — Zach highlights the importance of illustrating the value of video content. He shares his own experience with ADHD and his satisfaction in a product-based business.
- 26:00 – 28:00 — Zach expands on the potential of Brad’s business model, suggesting the possibility of product-based services or courses. Brad confirms his preference for a solo model and the creation of high-leverage products.
- 28:00 – 30:00 — Zach assures Brad that it will be possible to acquire direct clients outside of Upwork due to his advantageous position. They agree to continue the discussion during the next office hours.
- 30:00 – 32:41 — Brad expresses excitement about the potential for growth within Zach’s community. Zach concludes by promoting the accelerator community and inviting listeners to learn more about what Brad is doing.