Coaching Series: Can Zach take this entry-level freelancer (Brad) to a 6-figure income ($8,333/month) in 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Grow Brad’s Business with Short-Form Video Content
- Review data on time spent on income-generating activities
- Make Lead Generation Fun by Aligning on Skills and Interests
Coaching highlights from today’s episode:
- Offer clients comprehensive and valuable services, such as content planning
- Focus on personal growth and development rather than just achieving financial goals.
- Allocate time for things that are immediately useful to the business
Original coaching call recording date: 08/18/2023
The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.
You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.
Click here to find out more “
- 12:00 a.m. – 2:00 p.m. – Zach presents the podcast series aimed at helping freelancer Brad achieve a six-figure income in six months.
- 2:00 – 4:00 p.m. — Zach explains the format of the series and invites listeners to join their coaching community for similar advice.
- 4:00 – 6:00 p.m. — Brad discusses his progress and challenges with the Upwork outreach strategy, noting that he did not follow Brian Harris’ strategy and spent a lot of time responding to Upwork’s leads.
- 6:00 – 8:00 — Brad expresses confusion that his work efforts are not reflected in his Upwork earnings, although he has adhered to homework and tracked his time.
- 8:00 – 10:00 — Discussion turns to Brad’s creative business, where he spends half his time, revealing a conflict between his independent work and that of a creator; Zach suggests finding ways to generate income from Brad’s creative work.
- 10:00 – 12:00 — Zach suggests that Brad’s creative business could support his freelance video work, Brad plans to focus on short-form content for his agency.
- 12:00 – 2:00 p.m. — Brad sees the potential of content creation on his short-form content agency and believes he can quickly grow in this niche.
- 2:00 – 4:00 p.m. — Zach advises Brad on content creation strategies, emphasizing the importance of targeting potential clients rather than professional colleagues.
- 4:00 – 6:00 p.m. — Discussion on how Brad’s podcast can leverage interviews with other agency owners to build authority and generate leads.
- 6:00 – 8:00 p.m. — Brad recognizes the need to focus his content creation on areas that align with his business goals, considering diving deeper into short form
- 8:00 – 10:00 p.m. — Zach uses a metaphor to describe Brad’s content creation process, emphasizing the importance of focusing on creating specific types of content.
- 10:00 p.m. – 12:00 p.m. — Brad discusses his daily content topic strategy and the process of editing videos in different formats for his newsletter.
- 24:00 – 26:00 — Zach and Brad discuss content creation challenges and strategies, with Brad emphasizing his preference for video over text content.
- 26:00 – 28:00 — Brad expresses interest in focusing more on creating short-form content and identifies potential strategies for engaging with creators on social media platforms like Twitter.
- 28:00 – 30:00 – Zach suggests that Brad could specialize in helping creators grow their brands with short-form videos and leveraging Twitter to showcase his work and attract clients.
- 30:00 – 32:00 — Brad recognizes that he needs more practice to excel at short-form videos and identifies a market opportunity, as many are not yet doing it effectively.
- 32:00 – 34:00 — Brad plans to use short-form videos as his portfolio and sees an opportunity to help small creators who might request his services directly.
- 34:00 – 36:00 — Zach suggests Brad write his posts to not only showcase his work, but also to promote and generate leads for the creators he features.
- 36:00 – 38:00 — Brad is excited about the new strategy, seeing it as close to generating revenue. Zach discusses the importance of offering a complete social media management service.
- 38:00 – 40:00 — Brad discusses his time allocation, feeling guilty for not spending enough time on activities that directly contribute to his income goals.
- 40:00 – 42:00 — Zach reassures Brad, emphasizing the series’ value in personal growth rather than just meeting financial goals, and advises Brad to focus on creating strategic content.
- 42:00 – 44:12 — Zach gives Brad homework focused on creating valuable content for his business, with the goal of making lead generation enjoyable and strategic for Brad.