Coaching Series: Can Zach take this entry-level freelancer (Brad) to a 6-figure income ($8,333/month) in 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Significant progress in networking and niche selection since training began
- The stress of relying on a single client and its goal to diversify its clientele
- Understand potential customer needs through direct conversations for service personalization
Coaching highlights from today’s episode:
- Use a quick first win to move customers into longer-term services
- Keep options open with multiple prospects to leverage scarcity and exclusivity in discussions
- The value of treating early customers as beta testers, asking for honest feedback and using their experience to refine and improve a service offering.
Original coaching call recording date: 10/13/2023
The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.
You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.
Click here to find out more “
- 12:00 a.m. – 2:00 p.m. — Zach introduces the podcast series focused on coaching Brad from starting self-employment to making a six-figure income in six months, mentioning the DYF accelerator community for listeners interested in similar coaching .
- 2:00 – 4:00 — Zach shares a light moment about how they both became kleptomaniacs in Skyrim, which led to Brad’s task last session to take a weekend to recharge, which is evoked through a metaphor of the game of pinball.
- 4:00 – 6:00 p.m. — Brad talks about taking a break from playing Skyrim, feeling relief after a client decides to put a project on hold, and starting to understand his own signs of anxiety and burnout.
- 6:00 – 8:00 — Brad reflects on his learning curve as a freelancer, his decision to go into affiliate management, and getting validation from a professional community on the realistic time frame to see results. project results.
- 8:00 – 10:00 — Zach highlights how early challenges and setting correct expectations are beneficial to Brad’s long-term goals, sharing his own experience with misaligned expectations in client projects and concluding that the experience of Brad, although not financially rewarding, was valuable in knowledge and preparation for future success.
- 10:00 – 12:00 — Zach and Brad celebrate Brad’s progress, discussing his development in networking, selecting a niche, and cold offers, leading to Brad’s desire to reboot his podcasting efforts with a new direction.
- 12:00 – 2:00 p.m. — Brad reflects on his significant progress over the course of four months, from not knowing how to network to having a niche and an offer. Zach recognizes this rapid evolution and suggests focusing on building an offer with a solid guarantee.
- 2:00 – 4:00 p.m. — Brad considers moving to a performance-based model with his clients while Zach discusses the potential and value of offering affiliate management services, emphasizing the importance of setting correct expectations .
- 4:00 – 6:00 p.m. — Discussion about the importance of affiliate programs in business and how technical challenges can deter people from starting one. Zach asks about Brad’s pitch for running affiliate programs, which leads to a discussion about value-based pricing.
- 6:00 – 8:00 p.m. — Brad plans a pricing strategy based on business size and potential success of the affiliate program, considering a flat rate with performance-based milestones. It recognizes the flexibility of working with small businesses to gain experience while managing expectations.
- 8:00 p.m. – 10:00 p.m. — Brad discusses his pricing strategy for affiliate management services, aiming for a flexible model based on business size and success. Zach suggests considering alternative pricing frameworks to make the offering more attractive to potential customers.
- 10:00 p.m. – 12:00 p.m. — Zach offers a one-time installation fee with a performance-based commission model as a more attractive and less risky option for customers, emphasizing the efficiency and scalability of systems installation affiliation.
- 24:00 – 26:00 — Brad expresses interest in the monthly fee model in an effort to gain experience, but is open to producing the service in the future. Zach highlights the benefits of a product service model, highlighting the potential for faster validation and scalability.
- 26:00 – 28:00 — Zach discusses the importance of aligning pricing and service delivery models with customer expectations and the potential challenges of selling ongoing services at high monthly fees without immediate results.
- 28:00 – 30:00 — Zach encourages Brad to think about how quickly he can test and validate different service models, suggesting that a productized setup could offer faster insights and results compared to continuous, labor-intensive services -work.
- 30:00 – 32:00 — Brad recognizes the need for ongoing affiliate management and discusses potential challenges, such as dealing with fraudsters. Zach encourages Brad to write down these considerations for future reference.
- 32:00 – 34:00 — Zach suggests an initial microservices offering for customers as a quick win, leading to ongoing services. This approach reflects the concept of a roadmap, giving clients a taste of working together before committing to a broader engagement.
- 34:00 – 36:00 — Brad expresses a preference to start with ongoing services to gain deeper experience, despite Zach’s suggestion to start with a quick win to help keep clients engaged for longer.
- 36:00 – 38:00 — Discussion revolves around setting goals for Brad, focusing on responding to potential clients and scheduling more calls to avoid relying on a single client.
- 38:00 – 40:00 — Zach provides strategic advice on negotiating with potential clients while maintaining a sense of scarcity and exclusivity around Brad’s services.
- 40:00 – 42:44 – Brad decides to focus on setting up positioning validation calls and reviewing course material as goals for the coming week.