Coaching Series: Can Zach take this entry-level freelancer (Brad) to a 6-figure income ($8,333/month) in 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Define which clients will benefit the most from Brad’s service offering
- Describe their service’s step-by-step process, from initial email planning to execution
- Create a plan to find beta clients to test and validate your affiliate management service model
Coaching highlights from today’s episode:
- Start with a manageable number of beta customers to test and refine your service before trying to scale up.
- The importance of setting specific goals and KPIs to ensure measurable results
- Leverage warm contacts in your network to find your first beta customers, as this can lead to more receptive participants
Original coaching call recording date: 09/21/2023
The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.
You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.
Click here to find out more “
- 12:00 a.m. – 2:00 p.m. — Zach presents the podcast, focusing on Brad’s journey from starting out freelancing to achieving a six-figure income.
- 2:00 – 4:00 p.m. — Brad discusses his experience in affiliate outreach, reflecting on a shift in focus from short-form video creation to affiliate management, aligning more with his previous skills.
- 4:00 p.m. – 6:00 p.m. — Brad explores the potential of the Affiliate Manager role, noting its synergy with his existing skills and leverage in the freelance work sphere, particularly with high-profile clients.
- 6:00 – 8:00 — Brad expresses relief at the idea of moving into affiliate management, believing it better aligns with his interests and skills, and sees growth potential and easier customer acquisition on platforms like Upwork.
- 8:00 – 10:00 — Brad shares progress with his current affiliate management client, discussing strategies for activating new affiliates and planning joint webinars for effective engagement and sales generation.
- 10:00 – 12:00 — Brad discusses his strategy for growing his affiliate management business, including offering premium services and running affiliate programs using his links.
- 12:00 – 2:00 p.m. — Brad asks Zach for advice on closing the income gap to reach his six-figure goal, considering ending his short-form video work to focus on affiliate management.
- 2:00 p.m. – 4:00 p.m. — Zach suggests Brad delegate short video work instead of eliminating it, and emphasizes affiliate management, which fits well with his business as a creator.
- 4:00 – 6:00 p.m. — Zach advises Brad on the risks and rewards of performance-based affiliate management and emphasizes the importance of understanding metrics and managing customer expectations.
- 6:00 p.m. – 8:00 p.m. — Zach provides Brad with a strategy to offer a service for setting up affiliate programs and securing initial sales, providing a guaranteed result and potentially high value to clients.
- 8:00 – 10:00 p.m. — Zach suggests Brad offer a performance guarantee for his affiliate management service, discussing strategies to ensure affiliate sales success.
- 10:00 p.m. – 12:00 p.m. — Brad expresses confidence in his ability to deliver results and considers demanding a spot on the client’s broadcast schedule to ensure affiliate activation.
- 24:00 – 26:00 — Zach advises Brad on establishing criteria for affiliate program success, emphasizing the importance of product quality and market relevance.
- 26:00 – 28:00 — Zach suggests Brad create a checklist of criteria to secure his affiliate program’s services, with the idea of offering significant value through bonuses.
- 28:00 – 30:00 — Zach encourages Brad to develop a service product for affiliate management, including creating standard templates and scripts for clients, with a focus on simplicity and ease of implementation.
- 30:00 – 32:00 — Zach discusses the value of having an asset repository for Brad’s affiliate management service and considers different affiliate commission rates.
- 32:00 – 34:00 — Brad estimates the time needed to set up an affiliate program and discusses the disparity between initial estimates and the actual time required.
- 34:00 – 36:00 — Zach advises Brad to make his affiliate service offer refundable if it doesn’t generate sales, emphasizing the efficiency of the process.
- 36:00 – 38:00 — Zach suggests that Brad should keep his service offering vague in terms of timing, but allow for a long, safe period for guaranteed results.
- 38:00 – 40:00 — Zach encourages Brad to start offering his affiliate management service immediately, suggesting the inclusion of performance-based incentives and the creation of KPIs for potential clients.
- 40:00 – 42:00 — Zach advises Brad to describe his affiliate management process in bullet points and suggests offering the service as a pilot at a fixed cost with a refundable guarantee.
- 42:00 – 44:00 — Zach recommends collecting a small deposit to motivate Brad and suggests he could complete a pilot client in a month for less than 50 hours.
- 44:00 – 46:00 — Zach says Brad should focus on two key activities: existing affiliate management work and new product service.
- 46:00 – 48:00 — Brad expresses confidence in his affiliate management abilities and Zach advises considering the recency of a client’s previous affiliate solicitations when evaluating potential success.
- 48:00 – 49:15 — Zach encourages Brad to quickly find beta customers through his network and considers offering incentives for referrals, concluding the session with a promotion of his accelerator program.