Coaching Series: Can Zach take this entry-level freelancer (Brad) to a 6-figure income ($8,333/month) in 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Refined service offering to create short content for social media
- Brad has improved his video editing skills and uses his channel to showcase his abilities.
- Use social media to find clients and publicly demonstrate your skills
Coaching highlights from today’s episode:
- Specialize in a specific service to establish a clear niche in the market
- Identify target customers who create long-form content but struggle with short-form content
- Tag potential clients in social media posts to demonstrate your skills and get their attention.
Original coaching call recording date: 08/09/2023
The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.
You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.
Click here to find out more “
- 12:00 a.m. – 2:00 p.m. — Zach introduces the podcast, discussing “opening bottlenecks” with guest Brad, with the goal of increasing Brad’s income to $8,333 per month.
- 2:00 p.m. – 4:00 p.m. – Zach encourages joining his community for coaching. Brad talks about his struggles creating a service offering and finding a proposal template.
- 4:00 – 6:00 p.m. – Brad feels inexperienced when it comes to pricing and packaging services. Zach suggests focusing on reverse engineering results for service offerings.
- 6:00 – 8:00 – Zach provides advice on managing unproductive weeks and focuses on developing a practical service offering strategy.
- 8:00 – 10:00 – Discussion turns to identifying target audiences and service outcomes, emphasizing the importance of understanding clients’ challenges and goals.
- 10:00 – 12:00 — Brad discusses his new understanding of outreach emails and short-form content strategies for affiliate marketing.
- 12:00 – 2:00 p.m. — Zach explores the concept of commodified labor and its potential for simple, profitable business models.
- 2:00 – 4:00 p.m. — Discussion on maximizing social media presence by using short-form content from podcasts and creating value-based service offerings.
- 4:00 – 6:00 p.m. — Zach details a content strategy involving repurposing podcast material for various social media platforms.
- 6:00 – 8:00 p.m. — Zach emphasizes outcomes, not tasks, in service offerings and considers how to leverage existing connections for business growth.
- 8:00 – 10:00 p.m. — Zach asks Brad what the easiest service is to sell to current connections, focusing on multiplying content for existing content creators.
- 10:00 p.m. – 24:00 p.m. — Brad and Zach discuss identifying opportunities by finding creators who are failing in public or missing the low-hanging fruit in content creation.
- 24:00 – 26:00 — Brad shares insights on optimizing platform-specific content and developing content strategy expertise.
- 26:00 – 28:00 — Zach suggests narrowing down service offerings to specialize in converting long-form videos into impactful short films.
- 28:00 – 30:00 — They explore the idea of bundling Brad’s service of turning long-form videos into short-form content for social media platforms.
- 30:00 – 32:00 — Zach discusses building a service to maximize short-term content calendars and explores additional service layers.
- 32:00 – 34:00 — Zach and Brad identify target customers for short-form content services, considering those who struggle with video content.
- 34:00 – 36:00 – Zach suggests focusing on video podcasters or those who are poor in short-form content, and Brad thinks about finding clients.
- 36:00 – 38:00 — Discussion on selling the long-form to short-form content conversion service, with a focus on maximizing short-form video channels.
- 38:00 – 40:00 — Brad shares his thoughts on tailoring offerings to each client, and Zach suggests practicing on various projects to gain extensive experience.
- 40:00 – 42:00 — Zach discusses the ease of promoting others on social media and suggests a strategy for Brad to create and share short-form content.
- 42:00 – 44:00 — Zach gives Brad some homework to identify three people who are good at long form but struggle with short form, and create short films for them.
- 44:00 – 46:00 — Discussion on how Brad can effectively use social media to promote his video editing skills and connect with potential clients.
- 46:00 – 47:37 — Zach advises Brad to use cold emails for outreach and encourages direct communication via email or social media.