[Coaching: Brad #10] First month $2.5K! Maintain current customer relationships + test a new offer

Coaching Series: Can Zach take this entry-level freelancer (Brad) to a 6-figure income ($8,333/month) in 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

• Brad’s most profitable month yet!
• Solidifying niche to work with course creators
• Nurture current leads and stop new outreach activities cold

Coaching highlights from today’s episode:

• Identify prospects to test a new service offering for free
• Use a premium offer to attract new prospects
• When to stop cold outreach to new customers and focus on current customers

Original coaching call recording date: 09/01/2023

The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.

You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.

Click here to find out more “

• 12:00 a.m. – 2:00 p.m. — Zach introduces the podcast series, focusing on coaching Brad from starting self-employment to a six-figure income, and mentions the accelerator community.
• 2:00 p.m. – 4:00 p.m. — Brad discusses his recent earnings as a freelancer, noting an upward trend but acknowledging a drop in income in July due to personal events.
• 4:00 – 6:00 p.m. — Brad identifies his highest earning month and discusses his approach to tracking time and productivity, as well as his plans to speak on various topics, including a potential niche.
• 6:00 – 8:00 — Zach talks about the importance of iterative processes in setting priorities and managing workload, and Brad mentions not having completely completed his lead generation tasks.
• 8:00 – 10:00 — Brad shares his efforts to develop leads and potentially secure new clients, while Zach highlights the importance of effectively managing current clients.
• 10:00 – 12:00 — Brad plans to focus primarily on his current client work and explores the idea of ​​assuming things will go well, temporarily reducing outreach.
• 12:00 – 2:00 p.m. — Brad explains how to make awareness fun and the importance of fun in business, with a focus on daily improvement and job-relevant learning.
• 2:00 – 4:00 p.m. — Zach suggests a decision-making framework for prioritizing tasks, and Brad agrees that focusing on current customers and nurturing prospects are top priorities.
• 4:00 – 6:00 p.m. — Brad seeks a goal or theme for September, with the goal of moving from survival mode to the next phase of his independent career.
• 6:00 – 8:00 p.m. — Zach advises on assessing Brad’s current position and potential bottlenecks to revenue growth, while Brad identifies the need to free up his schedule for client work as a key step .
• 8:00 – 10:00 p.m. — Zach discusses the importance of marketing strategy and Brad’s interview skills versus video editing, and considers delegating video editing to focus on the strategic aspects.
• 10:00 p.m. – 24:00 p.m. — Brad expresses reluctance to outsource work, preferring to improve his own skills, while Zach points out the limitations of doing all the work alone.
• 24:00 – 26:00 — Zach proposes a business model in which Brad focuses on strategy and interviews, outsourcing video editing to increase efficiency and effective hourly rate.
• 26:00 – 28:00 — Zach shares his own agency’s goals, with a focus on building relationships, perfecting service offerings, and creating streamlined processes for predictable delivery.
• 28:00 – 30:00 — Zach advises Brad on prioritizing systems and building processes for business scalability, warning against the tedium of repetitive execution tasks.
• 30:00 – 32:00 — Zach discusses the importance of moving from execution to strategy in video services, highlighting the time-consuming nature of video production.
• 32:00 – 34:00 — Brad recognizes the resonance of Zach’s advice and expresses his desire to learn from Zach’s experience, particularly around outsourcing and creating service offerings.
• 34:00 – 36:00 — Zach advises Brad not to rush into delegation, emphasizing the importance of practice and gradual progression toward outsourcing.
• 36:00 – 38:00 — Zach suggests Brad focus on building relationships, refining the service offering, and experimenting with client work, drawing parallels to another client’s progress.
• 38:00 – 40:00 — Brad expresses gratitude for Zach’s advice on making sense of complex business processes and Zach emphasizes the importance of organizing and simplifying business strategies.
• 40:00 – 42:00 — Zach emphasizes the importance of quality in client work and suggests Brad focus on solidifying his service offering, while maintaining survival necessities such as leads and payments.
• 42:00 – 44:00 — Brad agrees with Zach’s priorities and appreciates the clarity brought to his previously disordered thoughts.
• 44:00 – 46:00 — Brad discusses his niche, deciding against coaches and consultants and leaning toward course creators based on his experience and interest.
• 46:00 – 48:00 — Brad shares his ability to organize ideas into courses and his experience connecting with YouTubers, identifying course creators as his target niche.
• 48:00 – 50:00 — Zach supports Brad’s choice of niche and suggests different ways Brad can offer services to course creators, emphasizing the importance of choosing a targeted service offering.
• 50:00 – 52:00 — Zach asks about the progress of Brad’s podcast and discusses the value of Brad’s existing brand and subscribers to interact with course creators.
• 52:00 – 54:00 — Zach outlines outreach strategies for Brad, focusing on influencers, agencies, and direct clients in the course creation niche.
• 54:00 – 56:00 — Brad discusses his potential value proposition for high earners, related to Nicholas Cole’s ghostwriting approach, and plans to offer full course production services.
• 56:00 – 58:00 — Zach clarifies the target audience for Brad’s services, emphasizing the distinction between inexperienced course creators and those who are already proficient in content creation.
• 58:00 – 1:00 p.m. — Brad and Zach discuss the specifics of Brad’s current projects, focusing on the “genius extraction” process for creating course content and how it aligns with his idea for a content agency abbreviated.
• 1:00:00 – 1:02:00 — Zach suggests Brad choose between focusing on course creation or premium content, emphasizing the importance of aligning that choice with his content extraction skills. genius.
• 1:02:00 – 1:04:00 — Zach advises Brad to experiment with service offerings using current projects and relationships, and to consider the potential of working with influencers in creating courses.
• 1:04:00 – 1:06:00 — Brad confirms his interest in premium content and Zach recommends creating a hypothetical service offering to define Brad’s approach to supporting course creators.
• 1:06:00 – 1:08:00 — Zach suggests Brad focus on identifying potential customers for his service, using his podcast as a platform for relationship building and customer acquisition .
• 1:08:00 – 1:10:14 — Zach advises Brad to price his service and start offering it for free to gain experience and testimonials, then gradually increase his prices over time. as he builds his business.