![Katy Widrick poses in a blue dress and cowboy boots in front of the door to a brightly lit glass room with plants.](https://www.smartpassiveincome.com/wp-content/uploads/2024/02/unnamed-2.jpg)
For many entrepreneurs, the first step toward full-time self-employment comes from necessity – more than just a nudge from the universe. And often — as in Katy’s case — the end results are well worth the initial uncertainty and challenge.
Katy Widrick serves high-growth founders as a funnel fixer, recovering their company’s biggest expenses (lost sales) using simple, effective systems to increase conversions and reduce costs at the top of the funnel .
An EMMY-nominated journalist and multimedia producer, Katy has worked in marketing and revenue expansion for more than 20 years, strategizing and implementing profit-driven funnels that help visionary leaders maximize their impact, increase their revenue and scale their products and service lines to seven, eight and nine figures.
Katy joined SPI’s All-Access Pass in March 2023, and it was a turning point in her career.
“Pushed off a cliff”
Here’s how Katy describes her entrepreneurial leap:
“In November 2021, I brought a sudden and unexpected end to my corporate career. I had been working at an extremely fast-growing company for three years, as a member of the management team. While this experience taught me a lot about growth marketing, profitability, external and internal marketing, leadership, etc., it also left me severely exhausted and, if I’m honest, quite uncertain about my next steps.
I took a sabbatical and just a few weeks into the break I was informed that my position was being eliminated…so now instead of taking a leap I felt like I was being pushed from top of a cliff.
It turns out, though, that the push was just what Katy needed to “build wings on the way down,” as she put it.
Between November 2021 and March 2023, Katy re-entered the workforce, but this time as her own boss. She previously founded a company called Make Media Over, where she offered online business management, email marketing, and sales funnel design services.
When Katy closed Make Media Over to pursue her corporate career, she thought it would be for good.
“I never imagined I would return to entrepreneurship. I truly dismantled the business: I shut down the website, let all of my software subscriptions expire, informed all of my customers that I was unavailable, and went with the traditional corporate experience,” said Katy at SPI.
But when her corporate career didn’t pan out, Katy turned to the one asset she’d held on to all those years: her LLC. The business was still going strong and Katy decided to return to self-employment with ambitious and audacious goals.
A Bold Pivot: Enter the All-Acess Pass
After 14 months, Katy made another bold choice. To empower herself with even more education and skills development – and to take her business to the next level – she decided to invest in SPI’s All-Access Pass.
“I initially joined the group so I could take advantage of the Podcasting Pathway. I had started my own podcast during those 14 months, and it was fun… but I knew it wasn’t really what I wanted to bring to my audience. There is no one I trust more as a teacher than Pat Flynn, and for this journey alone, I knew it would be worth the investment.
Katy podcasts and blogs under the brand “Rising Tide Talents,” a nod to her mantra that a rising tide lifts all boats. His podcast episodes were solo-hosted and focused on marketing funnels and leadership.
A good start, but it wasn’t quite the show she thought it could be. All-Access Pass gave him the clarity and confidence to pivot his podcast And enjoy all other AAP materials.
![Cover of the Katy Widrick Hard Costs podcast.](https://www.smartpassiveincome.com/wp-content/uploads/2024/02/unnamed-1.jpg)
“I decided to significantly change everything, from the format of the show to the platform I hosted it on. Once I mapped it out using the All-Access Pass guides, I immediately felt a sense of alignment and purpose. The first time I interviewed a founder on Hard Costs, I felt magic in the air. Since then, the improvements have continued: I optimized the podcast for advertising, used the email marketing course to amplify my audience, and much more. »
Part Mastermind, part MBA, part accountability group
Katy has been very successful in helping Visionaries overcome their own blind spots, although she continues to rely on the support of the All-Access Pass for help with hers.
” What does it mean ? A shoemaker’s son has no shoes? This is absolutely my experience: what I do very well for others, I am quite bad at doing myself! Joining All-Acess Pass and being part of the community has been part mastermind, part MBA, and part accountability group – and I am very grateful for my membership.
Lightning Tower
The biggest takeaway or aha moment from the All-Access Pass
The Hook/Story/Ending plans for the videos Pat teaches – they work for many other things too!
Favorite course in All-Access Pass
Level up with Power-Up Podcasting® and YouTube From Scratch.
Unexpected benefit of the All-Access Pass
The Member Referral Program!