Top line
YouTube launches new feature giving creators the power to create music with the AI-generated voices of famous pop stars, including John Legend, Sia and Charlie Puth, the platform announcement Thursday, amid growing tensions between the creative industries and the technology sector over who owns the material produced by generative artificial intelligence.
Highlights
YouTube said the experimental AI feature, called Dream Track, will allow a “small group of select US creators” to generate unique 30-second tracks for use on Shorts, the Google-owned platform’s short-form answer to TikTok .
Starting Thursday, YouTube announced that Dream Track would be able to generate music in the style of nine artists (Alec Benjamin, Charlie Puth, Charli XCX, Demi Lovato, John Legend, Papoose, Sia, T-Pain and Troye Sivan ) from a typed text. fast.
All aspects of the soundtrack (lyrics, instruments and vocals) will be generated by the AI tool, YouTube said, adding that the software is powered by Google’s “most advanced music generation model to date.” DeepMind, Lyria.
YouTube executives Lyor Cohen and Toni Reid, writing in a blog post announcing the launch, said the nine artists have all chosen to “shape the future of AI in music” and are “extremely curious” to know how AI tools can help “push the boundaries”. of what they believed possible.
YouTube said it hopes to develop AI tools that can create a new guitar riff from a hummed tune or take a pop tune and give it “a reggaeton feel”, which will potentially be available to participants of its Music AI Incubator to test them later. This year.
News
Limited launch of YouTube’s AI music tools follows platform launch a host of other AI-powered tools that creators can use, including AI-generated backgrounds, topic suggestions for videos, and music search. This also happens a few days later repressed on synthetic content on the platform amid growing concerns in the industry and among regulators, governments and civil society groups that realistic audio and video content could fuel disinformation and enable new forms of ‘abuse. He introduced measures requiring creators to disclose when they have created or manufactured realistic content, in particular using AI tools, under penalty of sanctions and suspension. Other platforms like Tic Tac are also deploying tools and requirements to ensure deepfakes and AI content are clearly flagged as fabricated or modified.
Tangent
With the proliferation of increasingly impressive and realistic content coming from generative AI models such as OpenAI’s text and image generators, ChatGPT and Dall-E, demands for tools to help people make the distinction between real content and fabricated content has multiplied. Leading AI companies committed to adding watermarks to AI-generated content to help rebuild the eroded boundaries between real and fake content online. In a job At the launch of Dream Track, Google Deepmind, the tech giant’s UK-based AI research lab, said audio released through its Lyria model will be watermarked with “content inaudible to the human ear and does not compromise the listening experience”, but allows detection even after manipulation of the audio content.
To monitor
It is unclear when and if YouTube will roll out its AI tools beyond the selected test cohort or if new artists will be added. The release of the tool comes amid growing tensions between creative sectors and AI companies over ownership of hardware produced by generative AIs and the rights of companies to build these models on hardware, such as music , held and interpreted by other people and which he can incorporate into himself. . These tensions have reverberated across all sectors and reached the courts, particularly for authors like Game of Thrones writer George RR Martin and music editors on the words of Songs by stars including Beyoncé, Gloria Gaynor and Katy Perry.
Further reading
Music publishers sue Amazon-backed AI company over song lyrics (Guardian)
White House unveils ‘radical’ AI strategy as Biden pushes for transparency, security (Forbes)