Kathy Wu Brady (she/her/hers) | Director of Operations | Catch fire (New York, New York).
In recent years, the concept of giving has evolved, and this was especially evident on Giving Tuesday.
Traditionally, charitable giving has meant donating money to causes we care about, through nonprofit campaigns and events. Giving Tuesday takes advantage of social media and the holiday season and transforms micro-moments of giving into a large-scale moment, where millions of people can feel part of something bigger across the country. And this, even if they continue to support the causes and organizations that are most personal to them.
There is now an opportunity to further evolve the notion of giving, from individuals donating their own money to businesses engaging their employees in a deeper, more impactful approach. It’s about giving time and talent.
As the COO of a skills-based volunteering platform, I have seen first-hand how the power of skills, knowledge and time can revolutionize corporate giving, creating a win-win situation for companies and the causes they support. This Giving Tuesday, it’s time for businesses to go beyond the checkbook and embrace the spirit of skills-based volunteering.
The shift from checkbook philanthropy to skills-based volunteering
Traditional charitable giving is crucial and has made a significant difference in countless lives and communities. However, the power of skills-based volunteering lies in its ability to create lasting change. It’s not just about giving money; it’s about giving knowledge, expertise and time, which can be all the more valuable because it is very difficult to find and deploy.
Skills-based volunteering involves business professionals who dedicate their skills and expertise to helping nonprofit organizations. Whether it’s marketing, technology, human resources, or finance, every company has a valuable skill set that can be used to benefit nonprofit organizations. These skilled volunteers act as catalysts for change, transferring their knowledge and abilities to the organizations they serve. This approach aligns with corporate social responsibility (CSR) objectives while fostering an engaged and motivated workforce.
The Benefits of Skills-Based Volunteering on Giving Tuesday
- Impactful and lasting change: When companies allow their employees to donate their expertise, it’s like providing a nonprofit with a power button. These professionals can address specific challenges, advise on strategic planning, or assist with crucial projects, ultimately leading to lasting improvements in the nonprofit’s operations.
- An engaged workforce: In today’s competitive job market, employees are looking for more than just a salary. They want purpose and fulfillment in their work. Encouraging employees to volunteer their skills allows them to make a meaningful difference, which can lead to increased job satisfaction and employee retention.
- Cost efficiency: Giving time does not mean it is a costless endeavor for businesses. However, the value/cost ratio of skills-based volunteering is often higher than that of purely monetary donations. Skills can be shared without direct financial expense, making it a cost-effective way to support nonprofit organizations.
- Measurable results: Skills-based volunteering can be measured by tangible results, such as improved efficiency, increased income, or more effective outreach. Businesses can present their impact in a quantifiable way that resonates with customers and stakeholders.
- Improved business reputation: As companies increasingly adopt a more holistic approach to corporate social responsibility, engaging in skills-based volunteering improves their reputation. This demonstrates a true commitment to making a difference and strengthens the connection between the company and its community.
How to start this generous Tuesday
- Identify your skills: Start by assessing the skills and expertise within your organization. Determine what your employees can offer to nonprofits that align with your CSR goals.
- Find the right partners: Look for nonprofits that can benefit from your employees’ skills and that align with your company’s values. Establish a partnership that ensures both parties benefit.
- Support and encourage employee engagement: It is crucial to encourage and facilitate the participation of your employees in skills volunteering. Offer support in the form of time off, flexible hours or resources to encourage their involvement.
- Measuring and celebrating success: Keep track of your organization’s impact with skills-based volunteering. Share these success stories with your employees, customers and stakeholders to build trust and inspire others.
This Giving Tuesday, let’s go beyond the traditional approach to corporate philanthropy. Donating time and expertise can make a lasting and transformative difference in the lives of those who need it. This approach goes well beyond simply writing a check; it’s about creating a legacy of change that resonates with both your employees and the causes you support. In doing so, businesses can redefine the meaning of giving and usher in a new era of corporate social responsibility.
It’s time to make Giving Tuesday more meaningful and impactful for the people we care about most: our employees and the communities we serve.
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