If there’s one thing we can be sure of, it’s that companies are always looking for the best and most profitable ways to acquire new customers and consolidate their brand building process. But how to achieve this effectively? Consider offering free/paid trials.
When you offer buyers the opportunity to participate in trials, you not only give potential customers the opportunity to try what you offer, but you also give them the opportunity to understand the value of your offering.
In this blog post we will explore the benefits of using ConvertPlus and/InLine Cart Trials from 2Checkout (now Verifone) to optimize the future development of your business.
2Checkout ConvertPlus and InLine Overview
With so many sellers fighting for buyers’ attention in the subscription area, it can be difficult to stand out, and increasing conversion rates can be a challenge for any merchant. This is why it is important for the payment experience be fluid and predictable.
ConvertPlus and InLine Cart, 2Checkout’s latest ordering engines, allow your business to seamlessly collect and email customer payments.easy-to-use shopping experiencee. Shopping carts are powered by API and built with the latest technologies, requiring minimum contribution from the buyer during the payment process. In addition to making the sale easier for the merchant, the two baskets have multiple advantages:
- Improving the shopping experience with a new and updated design.
- Localize the shopping experience with international and local payment options.
- Turn more leads into customers with lead management features.
- Increase average order value through promotions and other marketing tools.
ConvertPlus is a ready-to-use ordering engine that requires no development and includes a 2Checkout redirect for the payment step. Meanwhile, with the Online cart you don’t have to worry about redirecting your buyer to another checkout page because it works like a iFrame injected into your merchant’s website.
Presentation of the C+ and InLine Cart tests
A valuable way to give prospects an idea of your offering is to allow them to try it for a trial period before signing up for a monthly or annual subscription. This can be free or at a reduced rate and is a great way for potential customers to see if the service they are considering meets their expectations before committing to a service. long term relationship.
Source: 2Checkout (now Verifone)
2Checkout now allows customers to offer free or paid trials (with payment information required) to customers using ConvertPlus and InLine carts.
If you are a merchant, you can activate these free/paid trials directly from your 2Cash register control panel.
Benefits
Expand your customer base
One of the benefits of the trial offer is that it encourages customers to share their experience with others. People are more likely to recommend your product or the service provided to friends, family and colleagues if they had a good experience. This is especially true if customers have already tried your product or service and found it effective. it’s worth it.
The non-technical tactic here is Word of mouthwhich offers merchants a great way to acquire new customers and grow their business by reaching their existing customers and leveraging their personal networks. When customers are happy with a product or service, they are more likely to share it with friends and family, which can lead to new business and build your brand with a strong reputation.
Increase income
The ultimate goal of any business is boost sales. And to be able to close sales, you need to increase your conversion rate. This is where the tests come in.
Allowing your buyers to test your products risk-free can lead to an increase in your average order value. If someone already uses your product or service and likes it, they are more likely to want to upgrade to premium or purchase more products. This increases the total value of each purchase and makes your customer acquisition processIt’s more profitable for you.
Improve and consolidate the loyalty and satisfaction of your customers
One of the most important aspects of any business is client experience. If you want your users to have a positive experience, you need to offer them a free/paid trial of your product or service. This way, your customers will feel no pressure to purchase your product and can make an informed decision about whether the purchase would be profitable or not. meet their needs.
Offering a trial is also a great way to show them that you are committed to providing them with a great experience and that you have confidence in the company. quality of your productwhich can help you build trust and overall client satisfaction.
Amplify the flow of potential leads
Again, confidence is key. When you offer the chance to test your product, you show your potential customers that you are confident in the value and quality of what you offer. This not only builds trust and credibilitybut also makes them more likely to choose you over your competitors.
Testing can also provide you with metrics that can give you valuable insight into your customers’ wants and needs. This allows you to customize your products or services to meet their specific needs, while providing them with tips and tricks that can help you improve or add features in the long run. Overall, offering free trials is a great way to build relationships with your customers and increase the likelihood that they will stay loyal to you, which will help grow your business by attract potential prospects.
Wrap
Every e-commerce success scenario relies on a solid brand building strategyand this is based on a few indisputable pillarsincluding customer satisfaction, conversion rates, loyalty and community.
By offering the opportunity to try your product with limited obligations, you will have the opportunity to learn more about your customers and what they are looking for. Not only will this help you create a product or service that better meets their needs, but it will also give you valuable insights and data that can be used to improve your offers in the future.
By taking the time to learn more about your customers, you are better positioned to build a long-term relationship with them and ultimately take your business to new heights.
Make your business hassle-free in the digital world by checking out the 2Order ConvertPlus And Online carts.