Creating quality videos takes time and effort. Making sure they are visible in organic search is often a missing step. Here are three tools to help you.
Ahrefs
A free tool in Ahrefs identifies keywords to insert into YouTube video titles, increasing the chances of ranking in YouTube and Google organic search results.
Ahrefs extracts keywords from YouTube autocomplete results. It also shows YouTube organic search volume for each keyword, showing potential clicks if your video ranks for that term.
![A screenshot from Ahrefs shows YouTube keyword ideas for "content marketing" A screenshot from Ahrefs shows YouTube keyword ideas for "content marketing"](https://www.practicalecommerce.com/wp-content/uploads/2024/02/1-Ahrefs-YouTube-keywords-e1707744009151-570x290.jpg)
Ahrefs identifies keywords to insert into YouTube video titles. This example is for the keyword “content marketing”. Click on the image to enlarge.
Click the “Questions” tab to search for YouTube queries related to the keyword.
![Ahrefs screenshot "Questions" page for keyword "content marketing" Ahrefs screenshot "Questions" page for keyword "content marketing"](https://www.practicalecommerce.com/wp-content/uploads/2024/02/2-Ahrefs-YouTube-questions-e1707744044508-570x255.jpg)
Clicking on “Questions” displays YouTube search queries containing the keyword. Click on the image to enlarge.
Gemini
Video descriptions can make or break rankings and engagement. Google’s Gemini (formerly Bard) streamlines video description composition. To test, I used this video for content marketing on Reddit.
I then entered the following prompt into Gemini:
Generate key takeaways from this video [URL].
Unlike Gemini, ChatGPT will not work for this task because it cannot access YouTube videos. Here is Gemini’s response:
Here are the key takeaways from the video:
Reddit is a great platform for finding content ideas and promoting your content because there are so many stories, data, and studies shared there. However, it is important to follow the rules of each subreddit and be part of the community before trying to promote anything.
You shouldn’t just drop your link and leave it. Instead, find a cool comment to go along with the link, a question, or something to spark a discussion. It’s also important to share links and content from other people that you found interesting.
Reddit has a voting system, so it’s important to make sure your content is high quality and useful to people. This will help you get more upvotes and visibility.
By being active on Reddit, you can find out which approaches work best for your target audience and what type of content is shared the most.
Michael Cottam Embed Code
YouTube’s embed code slows down a page and doesn’t include Schema.org markup, which would help Google generate a video rich snippet.
A free tool by Michael Cottam, search engine optimization consultant, solves both problems. Instead of using the embedded code, the tool creates a still image containing a “Play” button. When you click “Play,” the tool swaps the image for an iframe that embeds the YouTube video and plays it.
To use it, upload the video to YouTube and enter the tool:
- URL,
- Title and description,
- Duration,
- Deposit date.
![Screenshot of Michael Cottam's tool Screenshot of Michael Cottam's tool](https://www.practicalecommerce.com/wp-content/uploads/2024/02/3-Michael-Cottam-embed-tool-570x284.jpg)
Consultant Michael Cottam’s tool optimizes page speed and rich snippet visibility for embedded YouTube videos. Click on the image to enlarge.
The embed code does not load until the image is clicked, preventing slow page speeds. The tool also includes structured data markup for Google’s rich snippet.