Welcome to the Success Stories section of the Ecwid Blog, where we’re proud to feature inspiring stories from business owners using Ecwid by Lightspeed. Get ready to connect with
What is Aspen Gay Ski Week?
Aspen Gay Ski Week (AGSW) is a
![](https://don16obqbay2c.cloudfront.net/wp-content/uploads/Aspen-Gay-Ski-Week-2022-1-1706109546-1024x682.jpg)
45th Aspen Gay Ski Week Parade
All funds raised help support TrembleOUTfree mental health counseling, college scholarships, and grants to LGBTQ+ nonprofits.
AGSW has been using our e-commerce solution for 4 years and recently adopted Light payments as a payment provider for ticket sales.
More than 3,750 participants come to Aspen each year to celebrate, connect and ski. The organization also partners with local retailers and restaurateurs who help support the community, Lightspeed being one of them.
![](https://don16obqbay2c.cloudfront.net/wp-content/uploads/Aspen-Gay-Ski-Week-2022--1705960356-1024x682.jpg)
Aspen Gay Ski Week 2022
Let’s take a look at how AGSW uses Ecwid’s shopping cart to sell tickets to maximize funds for their nonprofit and increase their fundraising efforts.
Challenge: Maximizing Funds as a Nonprofit
Lukas, Marketing and Events Coordinator for AGSW, highlighted the importance of maximizing revenue in the nonprofit sector. He explained: “In a non-profit world, it is important to maximize donations, operate on a small budget and give back as much as possible. »
![](https://don16obqbay2c.cloudfront.net/wp-content/uploads/ASGW-2022-1705961426-1024x682.jpg)
45th Aspen Gay Ski Week Parade
Solution: Lightspeed’s Ecwid provides AGSW with a Profitable Ticket sales location
With an affordable price and
![](https://don16obqbay2c.cloudfront.net/wp-content/uploads/Aspen-Gay-Ski-Week-22-1706109706-1024x682.jpg)
45th Aspen Gay Ski Week Parade
An efficient payment provider with Lightspeed Payments
- $100,000
- Single-day revenue processed without a hitch
To process payments in its online store, the non-profit organization uses Light payments. With an attractive percentage rate, Lightspeed Payments allows them to save on additional expenses they might spend on their fundraising efforts.
Lightspeed Payments makes our accountant very happy. The price is veryLukas Volk, Marketing and Events Coordinator, Aspen Gay Ski Weekprofitable, and we get all our funds released in a timely manner, without any holds or delays.
Given the popularity of ASGW and the sale of individual and weekly passes, significant revenue is generated all at once when tickets are first available for purchase. Lightspeed Payments releases all these funds quickly, regardless of the amount, and without any hassle.
Seamless WordPress integration
Aspen Gay Ski Week had created its event website on WordPress and highly ranked in terms of SEO. The team was looking to integrate a shopping cart onto their existing website – and Ecwid by Lightspeed has the ability to do this quite easily.
![](https://don16obqbay2c.cloudfront.net/wp-content/uploads/AGSW-WordPress-Site-1705960668-1024x374.png)
AGSW homepage built on WordPress, with a link to their shopping cart to purchase tickets
They simply added their cart to their existing site and started selling their event tickets in no time.
Ecwid is a quality product that is easily manageable and very simple to set up on WordPress. It’s exactly as advertised: you can open a store in minutes.Lucas Volk
A basket without unnecessary costs
- >18%
- saved per ticket on service fees
Before Ecwid, AGSW used a traditional tool
Executives then decided it was time to move to an online shopping cart, and that’s when they switched to Ecwid by Lightspeed’s cart, which charges no additional fees per sale.
![](https://don16obqbay2c.cloudfront.net/wp-content/uploads/AGSW-Shopping-Cart-1705960774-1024x654.png)
Aspen Gay Ski Week tickets on sale in their storefront
Other useful tools that AGSW benefits from and recommends
Abandoned cart recovery emails: When someone leaves items in their cart, gets distracted, or falls into a separate loop, ASGW sends abandoned cart recovery emails. Sending email reminders to potential customers helps encourage that final purchase.
- $23,000
- revenue recovered from abandoned carts
![](https://don16obqbay2c.cloudfront.net/wp-content/uploads/AGSW-Abandoned-Carts-1705960868.png)
Automated email sent to cart abandoners
Custom payment fields: When offering clothing with ticket sales, AGSW uses custom payment fields to request the customer’s size and facilitate the process.
Donations: At the time of payment, the nonprofit organization requests donations. The customer can select the amount they want to donate. This helps raise additional money for fundraising.
![](https://don16obqbay2c.cloudfront.net/wp-content/uploads/AGSW-Inventory-Tracking-1705960936-1024x636.png)
Sold out tickets and passes in window
The features that continue to be added to Ecwid are great; every year, the platform continues to improve.Lucas Volk
Result: ASGW maximizes its funds for the LGBTQ+ community and continues to grow
Thanks to Ecwid by Lightspeed, ASGW now sells its tickets via a
Supporting Pride is part of our culture at Lightspeed
With a cause close to our hearts, Ecwid by Lightspeed is proud to be the e-commerce platform and one of the sponsors of this event.
Lightspeed participates in a range of community initiatives, including donations to various LGBTQ+ charities, participation in pride events, a relocation policy that supports LGBTQ+ employees who wish to relocate to safer areas, among other efforts .
![](https://don16obqbay2c.cloudfront.net/wp-content/uploads/Lightspeed-Pride-Parade-1705961072.jpeg)
Lightspeed at the Pride Parade in Montreal, QC
Lightspeed was founded in Montreal’s gay village — the founder and first four employees were part of the LBTQ+ community. This has helped shape our company culture, making diversity and inclusiveness an integral part of our DNA.
Be featured in our next success story
How has Ecwid helped your online business grow? Share your story with us and you may be featured on our blog! Our success stories help give advice and inspire other Ecwid merchants. Contact us at blog@ecwid.com, and we’ll take care of it!
Check out more Ecwid success stories.