In this podcast episode, our show features Jesse and RichE interviewing Ricardo Lasa, CEO and
How AI is transforming advertising
Ricardo explains that AI is traditionally used to optimize campaigns, such as selecting keywords and determining the best places to advertise. However, with the rise of new AI technologies like GPT (Generative
Ricardo gives insightful examples of how
AI-powered Images for advertisements
The show’s hosts also inquired about the use of images in
AI in audience targeting
In terms of audience selection, Ricardo highlights how AI helps identify the most relevant target groups for different products. He gives examples of targeting truck enthusiasts or specific types of skiers based on their preferences and interests. AI technology analyzes product descriptions and titles to determine the best audience segments. Cool, right?
AI creates, humans approve
The hosts also discuss the ad approval process and audience targeting. Ricardo explains that while AI helps generate ads and recommendations, final approval rests with the merchant. Merchants have the opportunity to review and make adjustments before launching ads to ensure satisfaction.
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Overall, the podcast highlights the important role of AI in revolutionizing the advertising industry. It allows businesses to create more impactful and personalized ads, target the right audiences, and refine messages based on