You want your business to be visible alongside your competitors, so what do you do? You are advertising and one of the best digital advertising methods these days is PPC. Pay-per-click (PPC) for e-commerce is an online advertising strategy that promotes your store and products through advertisements. PPC campaigns are a digital advertising model in which the advertiser pays a fee every time one of their ads is clicked.
There are several types of PPC campaigns, including search, display, remarketing, shopping, and social campaigns. Google and Facebook are two of the most common PPC platforms: Google helps you find new customers, while Facebook helps new customers find you. When creating a PPC strategy, you’ll want to combine Google and Facebook for maximum ROI.
You may be wondering, “Who still clicks on paid ads?” » Well, the answer is huge 65% of customers. So how does PPC help your ecommerce business grow?
Increase brand awareness
Advertisements can increase your brand awareness (or the extent to which consumers are aware of your business or products) by 80%.. With a competitive budget and exceptional writing, your ads will rank on search engines, putting your business in front of potential customers. PPC allows you to compete with your competitors while putting your brand in front of new eyes. Both Google and Facebook allow you to create specific campaigns for your brand awareness.
Excellent return on investment
Obviously, you want to generate sales on your website, and PPC is a great way to do that. These campaigns are one of the most used marketing strategies to generate higher ROI. One of the benefits of PPC is that even when your ad appears on a search engine or on someone’s social feed, you won’t pay a cent unless that person actually clicks on the ad themselves . Consistent representation of a brand can increase revenue for 33%. Therefore, the more your ad is placed in front of someone, the more likely they are to buy from you.
Quick results
PPC campaigns deliver instant traffic to your website, while other marketing efforts can take time. Organic efforts can take months to show results, while paid ads allow you to see results much faster, if done correctly. These quick results also allow you to make campaign adjustments more quickly to optimize your ads in the moment.
Easy budget management
Google and Facebook allow you to have complete control over your money by setting a daily budget and optional bids (based on your bidding strategy). This means your campaigns can be as big or small as you want. If you create multiple campaigns, each campaign may be budgeted differently depending on the strategy you are implementing. You can review your campaigns to see what’s costing you the most and cut back if necessary.
Data-Driven Decisions
PPC campaigns give you unlimited opportunities for optimization, testing, and scaling. The ability to track every dollar spent is crucial, especially for those with a small marketing budget. The analytics you see on Google and Facebook help you understand where your traffic is coming from, where customers are going to your website from advertising, and much more. The data you can collect from these analytics is almost endless. Making data-driven decisions for your PPC campaign will take your business to the next level, and the data you collect can also be used for other long-term marketing efforts.
Granular audiences
These types of campaigns allow you to choose exactly what you advertise, who you advertise to, and how much you want to pay for the clicks you receive. You can narrow down your choices based on specific locations, demographics, interests, or the device viewers are on. You can also create product-specific campaigns and ad groups. So if you want to focus a campaign on one product rather than your entire website, you can do so.
In conclusion
47% of the world’s purchases are made online, so why not be a part of it? The options that PPC allows you to have will help you achieve your business goals with ease.
Creating a profitable PPC strategy can take a lot of work, and not everyone has time for it. Approach StudioVolusion’s in-house marketing agency, so today you have a designated specialist to manage your PPC campaigns and get you the results you’re looking for.