In this episode of the Ecwid Ecommerce Show, we dive into the world of multichannel sales.
Online selling is no longer limited to your own website. The landscape has evolved and it is now crucial to be present on various platforms, including marketplaces and social media.
To shed some light on this topic, we invited a special guest, Mayon from Channable, expert in the field of multichannel sales. Mayon will join us to share valuable insights and strategies to help advanced business owners take their business to the next level.
Streamline product flows with Channable
Mayon explains that product flow management is at the heart of Channable. This involves optimizing and transforming product data to ensure it is ready for different platforms such as Amazon, Google, Facebook, etc.
With Channable, sellers can easily manage their feeds and adapt their product information according to the requirements of each platform. Many business owners experience interrupted feeds or missing products when managing feeds manually. Channable simplifies this process by handling complex tasks and providing an intuitive interface to map data to the right channels.
Simplify your Amazon sales journey
For
Through a direct API connection, sellers can easily transfer products from Channable to their Amazon seller account. Channable helps set up filters, ensures the data is formatted correctly, and helps populate additional attributes required by Amazon. Error messages are provided for missing information, allowing traders to iterate to perfection.
From Amazon to niche platforms
Amazon is a massive marketplace that covers a wide range of product categories, but there are also smaller niche marketplaces specializing in specific industries, like electronics or sportswear. For more experienced e-commerce sellers, exploring these smaller markets with less competition can be very beneficial.
In terms of
The European market is known for its fragmentation and diversity of platforms, making it a
Fulfillment and shipping strategies across continents
The discussion then turns to business owners trying to enter new markets, such as North American traders targeting Europe. Order fulfillment is becoming an important consideration, and Amazon’s fulfillment network is often exploited by European merchants selling to the United States. However, the opposite scenario is less common.
The conversation touches on potential shipping networks from various markets, with TikTok emerging as an interesting player in the social commerce space.
Connect your Ecwid store to Channable
You can find Channable on the Ecwid App Market and easily connect your store there. Simply import your product data and start experimenting with different channels.
Ecwid and Channable integration gives you a seamless experience in order management, fulfillment and inventory synchronization across different platforms.
If you are an ambitious business owner looking to expand your online presence and maximize your sales potential, this podcast episode is a