As more people turn to generative AI for answers, marketers envision the evolution of search engines and the visibility of millions of websites. Marketers now assess the likelihood of a brand or product appearing in ChatGPT responses.
ChatGPT cannot use what it does not know. So start by determining if ChatGPT has archived your business and products in its knowledge base. Its concept is similar to that of the Google index.
Then, compare what he knows about your business to your competitors. Here are prompts for doing so.
- Who are my most successful competitors?
- What do you know about [COMPETITOR NAME]?
- Which company is better: [COMPETITOR NAME] Or [MY COMPANY]?
- What are the marketing tactics of [COMPETITOR NAME]?
- Which company has the best marketing strategy, [COMPETITOR NAME] Or [MY COMPANY]?
- If I need a [ITEM or SERVICE]what product would you recommend and why?
In my testing, ChatGPT avoided choosing one company over another, but the dialog box indicated the tool’s evaluation of the weaker options.
ChatGPT on SEO tools
For example, comparing Semrush and Moz, ChatGPT was perfect:
“While Moz also offers robust keyword research tools with valuable features like keyword suggestions, SERP analysis, and keyword lists, Semrush is generally more comprehensive in terms of depth and breadth keyword data available. This makes Semrush a preferred choice for professionals who need deep and broad keyword research capabilities.
“However, if you’re a beginner or prefer a simpler tool, Moz could still be a good choice due to its user-friendly interface and simpler presentation of data.”
I could continue the dialogue with these prompts:
- How is SEMrush deeper? What data supports this view?
- What are other in-depth SEO tools?
- Which one is best for an SEO agency on a limited budget?
Here, ChatGPT recommended Semrush:
“If your budget only allows for one tool and you run an SEO agency, Semrush is often recommended as the most comprehensive choice.”
This is a strong indicator of the importance of Semrush in ChatGPT. So I continued:
- What would Ahrefs need to change in terms of pricing or marketing for it to become the top recommendation?
Some of ChatGPT’s answers were accurate based on my knowledge of Ahrefs:
- “Highlight unique features: Ahrefs could improve its marketing efforts by focusing on its unique selling propositions, such as its powerful backlink analysis capabilities and extensive data index.
- “Community Engagement and Education: Step up community engagement efforts and offer more educational content (like webinars, tutorials, and case studies).
- “User Stories: Showcasing success stories and case studies of how different agencies leveraged Ahrefs for SEO success could be a powerful tool for attracting new clients. »
Awareness
Targeted ChatGPT prompts are an essential first step in knowing how well known and rated your business is by the tool and how it compares to competitors. This information can reveal the strengths and weaknesses of your brand as well as the data that ChatGPT uses for its conclusions.