Coaching Series: Can Zach take this entry-level freelancer (Maia) to a 6-figure income ($8,333/month) in 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Focus on growing your agency rather than exploring production
- Have many open client projects and stay on top of your work
- Create coaching and tailor-made services to increase prices
Coaching highlights from today’s episode:
- Write SOPs for repetitive tasks that can be delegated
- “Trojan Horse” customer interviews to obtain feedback on the new service offering
- Use pricing tiers for customer services and increase rates
The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.
You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.
Click here to find out more “
- 12:00 a.m. – 2:00 p.m. — Zach hosts the Double Your Freelancing podcast’s “Six Six Figure Months” series, featuring Maya, with the goal of helping her reach $8,333 in income per month.
- 2:00 – 4:00 p.m. — Zach discusses the podcast format, similar to accelerated coaching sessions, and mentions that viewers can also benefit from coaching.
- 4:00 p.m. – 6:00 p.m. — Maia shares her experience spending five hours a week on marketing, which led to new lead acquisition and a small project worth $660.
- 6:00 – 8:00 — Discussion on Maia’s branding services, including the “Content Strategy Playbook” and its use as a roadmap for larger projects.
- 8:00 – 10:00 — Zach and Maia discuss potential business models, including a coaching and education-based approach, to meet different budgets and client needs.
- 10:00 – 12:00 — Maia talks about her effective branding process, which takes 10-12 hours, and her desire to hire a junior designer to help with the mood board and research.
- 12:00 – 14:00 — Maia expresses reluctance to rely heavily on AI for design, preferring to maintain her creative process, while Zach suggests the possibility of bringing in a junior designer for the mood board.
- 2:00 – 4:00 p.m. — Zach and Maia explore the production of its service offerings, considering the value of social media models for content marketing.
- 4:00 – 6:00 p.m. — Zach asks Maia about her access to leads for more expensive branding projects, which leads to a discussion about evolving lead sources or service offerings.
- 6:00 – 8:00 p.m. — Maia differentiates her client types, focusing on those in the early stages of mentoring and established businesses for rebranding projects. Zach envisions the potential of Maia’s services for more successful businesses.
- 8:00 p.m. – 10:00 p.m. — Maia discusses her clientele, mostly newcomers with a few larger projects, and plans to focus on case studies to attract higher-paying clients.
- 10:00 p.m. – 24:00 p.m. — Zach suggests that Maia focus on one service area, either coaching or branding, to maximize her marketing efforts and effectiveness.
- 24:00 – 27:08 — Discussion on creating case studies from successful past clients to develop a product scale that scales with client success, starting with low-cost courses and leading to specialized services.