Generative AI platforms like ChatGPT have access to a lot of data to meet our needs. Marketers can use this information for many purposes, including understanding their audience and creating buyer personas.
Here are three examples.
Personas for search queries
It’s difficult to force ChatGPT to search on Google. But he’s looking for Bing.
A practical audience prompt is to ask ChatGPT to analyze the search results (i.e. Bing) and respond with the target persona from each listing on page 1. Here is my message for the query “ buy laptops”:
Search Bing for “buy laptops” and provide detailed target personas for each organic listing on page 1. Create a table of each persona and include ideas for better targeting this type of buyer.
Here is the answer, which was helpful:
“Based on the ‘buy laptops’ search results, we can identify several buyer personas for laptop customers. These personas can be categorized based on their needs, preferences, and purchasing behaviors. Here is a table describing these personas and strategies to target them effectively.
I reused the table for this article.
Buyer Personality | Features | Targeting Strategies |
---|---|---|
Passionate about technology | Research high-end specifications, latest technologies | Showcase the latest models, emphasize advanced features and performance |
Budget-conscious buyer | Seeking affordability and basic features | Highlight value offerings and profitable models |
Business professional | Prioritizes durability, performance and portability | Focus on business laptops, emphasize security features and reliability |
Student | Requires an affordable and versatile laptop | Offer discounts to students, highlight versatile and portable models |
Creative professional | Requires powerful graphics and high-resolution displays | Introduce laptops with premium graphics, color accuracy, and processing power |
Casual user | Uses a laptop for browsing and light work | Promote entry-level laptops, emphasize ease of use |
I developed a Custom GPT To streamline this type of search, simply enter your keyword.
Competitor personas
ChatGPT is a great competitor research tool. He can identify their good tactics and those they are lacking.
I first googled the top ranked listing (“Wired” magazine article) for my query.
ChatGPT can access URLs unless they block its crawler, which would require pasting the entire text into the prompt. Here is my prompt.
This URL is from my organic search competitor: [enter URL]. Analyze the page and tell me the targeted buyers. Create a table listing each persona and the page elements or wording that informed your conclusions.
Here is ChatGPT’s response:
“Based on the text provided, it is possible to identify several buyer personas targeted by the ‘How to Buy the Right Laptop for You’ article. I’ll describe these personas in a table, along with any page elements or wording that suggest these are the target audiences.
Again, I reused the table for this article.
Buyer Personality | Indicative elements or wording of the page |
---|---|
Tech-savvy users | References to understanding processor names, deciphering chip capabilities, and details on the differences between Intel and AMD processors are intended for users who have a good understanding of technical specifications. |
Budget-conscious consumers | Mention of budget options, like Chromebooks, and emphasis on the value for money of different components (e.g. AMD Ryzen 4000 for Chromebooks) indicate a focus on buyers who are looking for cost-effective solutions. |
Creative professionals | The graphics performance debate, especially in video editing and gaming, targets creative professionals and gamers who need high-performance graphics cards. |
Occasional users | The article’s sections on core components such as RAM, storage, and the importance of ease of use in operating systems (macOS being described as beginner-friendly) suggest appeal to buyers casual or for the first time using a laptop. |
Business professionals | The focus on laptops suitable for running the Microsoft Office suite and other productivity software, as well as considerations for webcams and portability, align with the needs of professionals. |
Students | The mention of budget options, basic performance requirements, and portability (in relation to Chromebooks and the AMD Ryzen 4000 series) suggests that the article is also targeting students who need affordable and efficient laptops at lower prices. educational purposes. |
Technology enthusiasts | Detailed information on technical specifications, the latest chip updates (like Intel’s new naming system), and performance tests appeal to tech enthusiasts who like to keep up with the latest technology trends. |
Buyers looking for sustainability | The article’s focus on aspects such as the quality of laptop hinges, construction durability, and the “Buy It for Life” recommendation of equipment indicates an audience concerned about longevity and durability. robustness of its laptop choices. |
Obviously this article is aimed at multiple audiences, which is something I need to keep in mind when writing mine. I might repeat this exercise for other top-ranking URLs for my keyword.
Reddit Characters
ChatGPT cannot access Reddit. But I always request a content scan from Reddit by downloading a PDF page from that site — “Print” > “Save as PDF” in your browser — and uploading it to ChatGPT. So a prompt including a Reddit thread about your business or a competitor is possible.
For a test, I downloaded a PDF of a Reddit thread titled “I’m looking to buy a laptop and I’m confused.” Here is my prompt:
Analyze the Reddit discussion in the attached PDF and extract user personas. Create a table listing personas, likely interests, and how best to approach and engage them.
And here is the answer:
“Based on the discussion excerpt “I’m looking to buy a laptop and I’m confused”, we can analyze and extract user personas for members who are likely to be active in such a community. This analysis focuses on the types of users engaged in conversations about laptop choices, particularly those who consider factors like processor type, battery performance, and cost.
Here is the reused table:
Character type | Description | Interests | How to reach out |
---|---|---|---|
Cost-conscious buyers | You’re looking for budget-friendly options. | Affordable models, discounts, value. | Highlight profitable choices and promotions. |
Performance oriented | Focused on high-performance laptops for intensive tasks. | High-end processors, graphics, benchmarks. | Discuss high-performance models and specifications. |
Brand-conscious users | Preference for specific brands due to trust or experience. | Favorite brand models, brand features. | Updates on new releases from popular brands. |
Technology enthusiasts | Passionate about the latest technologies and specifications. | Cutting-edge technology, new products, technological news. | Share the latest technology news, reviews and discussions. |
Daily users | Looking for laptops for everyday use, with an emphasis on reliability. | User friendly, durable, general purpose. | Provide guides for versatile and reliable laptops. |
Professionals/Students | You are looking for laptops to meet academic or professional needs. | Field-specific needs, software, battery life. | Personalized advice based on professional needs. |
Next prompts
Once ChatGPT identifies personas and content ideas, invite it to:
- Expand or narrow a list of keywords to better target each persona.
- Analyze the content and suggest tactics to target each persona.