Coaching Series: Can Zach take this entry-level freelancer (Brad) to a 6-figure income ($8,333/month) in 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Find creative ways to profit from content creation for customer awareness
- Use short videos to connect with potential customers
- Moving away from Upwork to start a business
Coaching highlights from today’s episode:
- Strategy behind using short-form video content showcasing Brad’s skills
- How to Use a Podcast as a Customer Networking Tool
- Ways to Benefit from the Cold Outreach Process
The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.
You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.
Click here to find out more “
- 12:00 a.m. – 2:00 p.m. — Zach hosts the Double Your Freelancing podcast’s “Six Months to Six Figures” series, featuring Brad’s journey as a freelancer aiming for a six-figure income.
- 2:00 – 4:00 p.m. — Brad’s unique contribution is highlighted; he runs a YouTube marketing agency and also coaches Zach on YouTube strategies.
- 4:00 – 6:00 p.m. — Zach discusses integrating Brad’s coaching into the podcast series to demonstrate the refinement of the service, appealing to freelancers and Brad’s target audience.
- 6:00 – 8:00 — Brad expresses his enthusiasm for podcasting and the need to clarify his branding and positioning, particularly for his YouTube agency and personal brand Nomad.
- 8:00 – 10:00 — Brad deliberates on the tactical aspects of his podcasting strategy, distinguishing between content from his YouTube agency and the Nomad brand, and the challenges of managing different content platforms.
- 10:00 – 12:00 — Zach imagines Brad’s life at a successful marketing agency, engaging in activities such as strategic client calls and team management, wondering if this fulfills Brad’s desire to teach to other freelancers.
- 12:00 – 2:00 — Zach suggests that while Brad’s agency is a means to financial stability, it could also be built with the intention of selling, emphasizing the importance of creating a sellable business.
- 2:00 – 4:00 p.m. — Discussion on leveraging Brad’s current YouTube audience for affiliate marketing and potential rebranding of the Nomad brand to better represent his expertise.
- 4:00 – 6:00 p.m. — Zach offers a double-benefit strategy focused on Brad’s agency, with long-term benefits for his freelance training goals, and discusses different approaches to content marketing.
- 6:00 – 8:00 p.m. — Suggestion for Brad to document what works in his agency for future freelance training and the importance of creating separate channels for the agency for potential sales.
- 8:00 – 10:00 p.m. — Zach advises leveraging Brad’s existing YouTube channel for lead generation by educating affiliate marketers about video marketing and using social media to discuss YouTube marketing for course creators.
- 10:00 p.m. – 12:00 p.m. — Discussion on content syndication across multiple channels to utilize existing audiences for Trojan interviews, with a focus on value creation and easy collaboration.
- 24:00 – 26:00 — Zach emphasizes finding a lead generation strategy for Brad’s agency and being scrappy at first, with future considerations to make the business sellable.
- 26:00 – 28:00 — Brad expresses his desire to maintain and evolve the Nomad brand, and considers the direction of his content, whether to integrate all podcasts into the Nomad brand or create a separate channel.
- 28:00 – 30:00 – Brad focuses on developing thought leadership in video marketing and considers changing the direction of the Nomad brand to emphasize empowering others rather than focusing on himself -even.
- 30:00 – 32:00 — Zach suggests reevaluating the “Nomad” aspect of Brad’s brand, questioning its relevance and clarity in representing his services and goals.
- 32:00 – 34:00 — Zach advises Brad to think about the implications of keeping the term “Nomad” in his agency name and to focus on the agency’s separate YouTube channel for lead generation.
- 34:00 – 36:00 — Zach proposes that Brad’s initial lead generation uses his existing YouTube audience, through to building traffic on a new channel for his agency.
- 36:00 – 38:00 — Zach recommends that Brad focus on growing his agency by using existing assets in a piecemeal manner and avoid creating dependencies that will be difficult to get rid of later.
- 38:00 – 40:00 — Zach advises Brad on content strategy for his existing YouTube channel to attract potential agency clients and generate a high volume of leads before refining lead quality.
- 40:00 – 42:00 — Brad is currently busy with family and client work, considering Upwork as the best option for lead generation due to limited time.
- 42:00 – 44:00 — Zach plans to check on Brad’s time management during his next call, and Brad is feeling a little overwhelmed by the recent advice and changes.
- 44:00 – 46:00 — Brad is ready to change the name of his agency from “Video Marketing Nomads”, but strongly believes in keeping the “Nomad” brand.
- 46:00 – 48:00 — Zach digs deeper into why Brad is resistant to change, exploring whether it’s strategy or personal attachment to the “Nomad” concept.
- 48:00 – 50:00 — Brad acknowledges his emotional response to criticism, while Zach reassures him of his strategic competence and suggests adjusting his feedback approach.
- 50:00 – 52:00 — Zach emphasizes that his advice on the name “Nomad” is not critical and is open to Brad’s point of view, emphasizing the importance of context in coaching.
- 52:00 – 54:00 — Brad expresses relief and agrees with Zach’s advice, recognizing the low priority of the agency name issue compared to more critical business decisions.
- 54:00 – 56:15 — Zach and Brad discuss the intensity of advice and its impact, agreeing on a scale to rate the importance of future suggestions, and Brad considers changing the name of his YouTube channel.