Content marketing in March 2024 can go beyond St. Patrick’s Day and college basketball. Instead, marketers might focus on puppies, other forms of “March Madness,” the time change, spring fitness and DIY.
Content marketing involves creating, sharing and promoting content such as blog posts, videos or podcasts to attract, engage and retain buyers. Content marketing can be a key part of search engine optimization, lifecycle marketing, and customer retention.
Here are five content marketing ideas your business can use in March 2024.
National Puppy Day
If content marketing is about attraction, National Puppy Day, March 23, 2024, might be one of the best topics. Puppies are fun, cute and adorable.
![Photo of three brown puppies Photo of three brown puppies](https://www.practicalecommerce.com/wp-content/uploads/2024/02/020324-puppies-570x380.jpg)
Puppies are so cute that they attract leads, which is one of the main goals of content marketing.
Like many “greeting card” holidays, the origins of National Puppy Day are unclear. However, the American Kennel Club and many animal rights groups support the event.
Online stores selling pet products will have the most opportunities to publish blog posts, podcasts, etc. on National Puppy Day. Still, all sorts of e-commerce businesses can post about puppies. Here are some examples.
- Used Bookseller Online: “10 Best Puppies of Fantasy Literature.” »
- Garden Supply Store: “How to Grow a Puppy-Friendly Garden.”
- Internet Camera Shop: “How Your Puppy Can Help You Build a Following on Instagram.” »
March madness but not basketball
![Photo of a basketball with an X on it. Photo of a basketball with an X on it.](https://www.practicalecommerce.com/wp-content/uploads/2024/02/020324-no-basketball-570x380.jpg)
“March Madness” content doesn’t have to be about basketball.
Online content marketers can take some liberties with “March Madness” and focus on “crazy” activities that don’t include college basketball.
For these items, showcase the products your store sells or the shoppers it serves as a sort of “March Madness.” Here are some examples.
- Movie memorabilia dealer: “March Movie Madness: 10 Best Movies Ever Released in March.” »
- Women’s Clothing Shop: “March Fashion Madness: 10 Spring Outfits to Up Your Dating Game.” »
- Online toy store: “March Madness: the 25 best toys of the moment. »
Summer time
![AI-generated image of Ben Franklin AI-generated image of Ben Franklin](https://www.practicalecommerce.com/wp-content/uploads/2024/02/020324-ben-franklin-570x380.jpg)
Ben Franklin was among the first to recommend daylight saving time.
On March 10, 2024, clocks across the United States will switch to daylight saving time. Google searches for this term will skyrocket in early March.
Marketers can use this increased interest to produce content related to billed time.
The goal is not to create a sales pitch but rather to provide engaging, educational, or useful content relevant to the products sold and the industry served.
Here are some examples of article titles.
- Workwear Store: “The Ultimate Guide to Spring Workwear.” »
- Art Supply Shop: “Spring Art Projects Inspired by Longer Days.”
- Stopping online gaming: “Adjust your gaming schedule for daylight saving time.”
Another angle could be historical or political. For example, a rare book dealer might publish an essay on the history of daylight saving time and its impact on American growth. The essay may mention several rare books on the subject, linking the content to the products.
Get into fitness
![Photo of a man hiking Photo of a man hiking](https://www.practicalecommerce.com/wp-content/uploads/2024/02/020324-man-hiking-570x380.jpg)
Spring fitness can be a good content marketing opportunity.
Jay Baer’s book, “Youlity: Why Smart Marketing Is about Help Not Hype,” was published in 2013 but remains relevant to content marketing.
One of Baer’s concepts in the book was that content marketing works best when it helps the marketer’s audience achieve a goal or decision.
“Spring into fitness” could be a March 2024 content marketing idea that does what Baer recommended. Stores that sell products related to health, fitness, outdoors, travel, or similar healthy habits can create content that teaches, engages, and ultimately helps their readers.
National Crafts Month
![Photo of yarn in a basket Photo of yarn in a basket](https://www.practicalecommerce.com/wp-content/uploads/2024/02/020324-crochet-yard-570x380.jpg)
Clever content for March could include profiles of a store’s customers.
In the United States, March is National Crafts Month. The event emphasizes the wide range of crafts in which artisans can participate.
National Crafts Month can be a good opportunity for content marketers to showcase their clients. Start in February by identifying and interviewing customers who have used products sold by a store to build a project. Then, profile these customers throughout the month of March.
These efforts combine good content with word-of-mouth marketing, since each customer featured will likely share and promote the profile to their family and friends.