Do you want to attract buyers to an e-commerce site in January 2024? Consider producing useful, informative or entertaining content around “national days”, promotional calendars or product innovation.
Content marketing involves creating or curating content, publishing it, and promoting it to boost search engine optimization and email and social media marketing. It helps all kinds of e-commerce merchants (retail, direct-to-consumer, B2B) attract, engage and retain their customers.
Here are five content marketing topics your business can use in January 2024.
1. National Take the Stairs Day
![Photo of a man next to a staircase in an office Photo of a man next to a staircase in an office](https://www.practicalecommerce.com/wp-content/uploads/2023/12/120223-stairs-570x380.jpg)
Take the Stairs Day reminds people to form a healthy habit.
National Take the Stairs Day, January 10, 2024, encourages Americans to adopt a healthy habit. This is also an opportunity for businesses to get into the habit of generating useful content for potential customers.
Businesses selling health and fitness products have the most content options, perhaps encouraging prospects not only to take the stairs but also to commit to a healthy and healthy lifestyle. to purchase relevant products.
But other companies may also associate their products with healthy habits.
Here are some ideas.
- Luggage brand. Create a series of articles for business travelers describing how to adopt good fitness habits on the road.
- Children’s clothing retailer. Publish a fitness guide for parents listing fun games and activities for children while promoting the store’s products.
- DIY material store. Produce articles or videos for projects that encourage healthy habits, such as building a home gym or outdoor living space.
2. National Dress Up Your Pet Day
January 14, 2024 will be a sort of mini-Halloween for pet owners. National Dress Up Your Pet Day can be a fun opportunity for “pet parents.”
An online store selling power tools probably won’t benefit from an article featuring photos of lizards dressed like princesses, but it might publish a fun article about construction site dogs dressed like their blue-collar owners.
![Photo of an iguana with a flower on its head Photo of an iguana with a flower on its head](https://www.practicalecommerce.com/wp-content/uploads/2023/12/120223-lizard-570x380.jpg)
Dressing pet iguanas is all about fun.
3. National Nothing Day
January 16, 2024, will be a non-event, or at least that’s what San Francisco Examiner columnist Harold Pullman Coffin imagined when he invented National Nothing Day in 1972.
“Nothing Day” is a protest against the many holidays enacted by Congress or other governing bodies and thus added to the various lists of national holidays.
Content marketers could take Nothing Day articles, videos, or podcasts in several directions.
First, join the spirit and encourage people to take a break from their potential vacation.
Second, marketers could double down and create their own national holiday. Imagine, for example, an online craft supply store inventing “National Candle Art Day” to showcase the art of candle making and design, offering workshops or special edition kits.
![Photo of an elegant candle surrounded by flowers Photo of an elegant candle surrounded by flowers](https://www.practicalecommerce.com/wp-content/uploads/2023/12/120223-candle-570x380.jpg)
How about a day dedicated to candle art?
Be careful though. About a decade after Coffin proposed Nothing Day, Congress established Martin Luther King Day for the third Thursday in January, the 16th every seven years. It’s almost a success in 2024, as we celebrate Martin Luther King on the 15th.
4. Promotion calendar
Content marketers are used to an editorial calendar. It’s a map of sorts, planning what to post and when. Magazine publishers published editorial calendars so readers and advertisers knew what to expect from upcoming issues.
![Photo of a large calendar on an office wall Photo of a large calendar on an office wall](https://www.practicalecommerce.com/wp-content/uploads/2023/12/120223-calendar-570x380.jpg)
Take inspiration from ideas from old-school publishers and let buyers know when your sales are coming.
For January 2024, consider borrowing this idea to encourage email subscriptions. Here’s the idea. Publish an article listing your company’s planned promotions in 2024. Include everything from February clearance sales to Black Friday and Cyber Monday sales dates.
There is no need to give many details, just the dates and a brief rationale for each event.
Next comes the pitch: encourage readers to sign up for emails to be among the first to know about each promotion.
5. Product innovations
![AI-generated image of two-headed Janus AI-generated image of two-headed Janus](https://www.practicalecommerce.com/wp-content/uploads/2023/12/120223-janus-570x380.jpg)
Janus could rejoice in the past year and what we had learned.
January is named after Janus, the mythical two-faced Roman deity who looks forward to the new year and remembers the one that just ended and its many lessons.
In January 2024, content marketers could use this concept to focus on the past and future evolution of their products or industry.
An online auto parts store could discuss advances in fuel-efficient cars and likely improvements in 2024. A home furnishings retailer could describe how sofas and chairs have become more environmentally sustainable .
Articles could demonstrate marketers’ expertise in the sector while promoting related products.