Content marketers looking for December article and video topics might consider Santa’s List Day, AI-Generated Suggestions, Past and Future, and Self Guides -gifts.
Content marketing is one of the most powerful ways to increase search traffic, engage buyers, and build customer loyalty.
So content marketing – creating, publishing and promoting articles, podcasts or videos – powers everything from search engine optimization and lifecycle (email) marketing to media campaigns social. But coming up with new topics can feel like running on a hamster wheel. So here are five content marketing ideas you can use in December 2023.
1. Santa’s List Day
![AI illustration of a Santa at a desk. AI illustration of a Santa at a desk.](https://www.practicalecommerce.com/wp-content/uploads/2023/11/110323-santa-claus-list-570x380.jpg)
Santa’s List Day, December 4, 2023, is an opportunity to create articles, videos, or similar content.
December 4, 2023 is International Santa’s List Day. Apparently, it’s the day when the mythical Claus sits down with a cup of spiked hot chocolate and makes up his two lists: one for all the nice kids and a second for the naughty ones.
There are several ways your company’s content marketing could celebrate Santa’s List Day.
There could be a historical approach. Create several entertaining articles about the origin of Santa Claus stories. Here are some examples of titles.
- “Ho Ho, how it all began: the humorous origins of Santa Claus”
- “Red nose, red suit, revolutionary”
- “Coal, candy and chronicles: the story of Santa Claus”
If you need more ideas for this type of article, try launching a generative AI platform with something like “Make a list of article titles about the origin of Santa stories.” Articles should be entertaining and funny.
A second approach could be to develop your own lists. One idea is “Santa’s Last Minute Gift Ideas List” featuring your store’s latest holiday deals.
2. “AI created this”
Websites that specialize in attracting readers – think BuzzFeed, for example – have begun publishing what might be called “AI Made This” articles, perhaps in an attempt to capitalize on interest current for generative AI.
![Screenshot of a BuzzFeed headline, "I asked AI what the typical person in each state looks like, and here's what she found." Screenshot of a BuzzFeed headline, "I asked AI what the typical person in each state looks like, and here's what she found."](https://www.practicalecommerce.com/wp-content/uploads/2023/11/110323-buzzfeed-570x380.jpg)
AI-generated content is still new and interesting enough that you can post about it. Source: BuzzFeed.
Here are some examples around a common theme.
Your business could take other approaches to AI. For example, an online store introducing a new product could ask an AI to help design an alternative version and then compare it with the actual item.
The article might look like this: “We asked AI to design the perfect fishing rod for dads. Here’s what we built.
3. Product Retrospectives
December is the perfect time to produce retrospective content. Consider a product or category retrospective to build a case for your current inventory.
![Photo of five women wearing vintage clothing Photo of five women wearing vintage clothing](https://www.practicalecommerce.com/wp-content/uploads/2023/11/110323-1950s-fashion-570x380.jpg)
A throwback fashion piece could begin in the 1950s and culminate in promoting your store’s current lines. (AI created this image.)
Here is an example. Suppose a women’s clothing store publishes an article titled “The Most Influential Women’s Fashion Trends: 1950 to Present.”
In each section spanning several decades, the article could explain how materials, printing, and assembly have improved. By the time she gets to the modern items in the “now” section of the article, the reader is excited about purchasing an item.
4. Look to the future
![Photo of a male on a mountain looking at the horizon Photo of a male on a mountain looking at the horizon](https://www.practicalecommerce.com/wp-content/uploads/2023/11/110323-looking-ahead-570x380.jpg)
Look towards 2024 and produce content on upcoming trends.
The opposite of a retrospective article might be a “look-ahead” feature.
In this case, think of December not just as the end of the year, but rather as a vantage point for 2024.
- A kettlebell store might publish “The Fitness Regimens Shaping 2024: What the Experts Are Doing.”
- A consumer electronics store could create “The Tech Innovations You’ll Need in 2024: A Preview of the Future of Gadgets.”
- A kitchen supply company might publish “The Food Revolution: What Will Be on Your Plate in 2024?” »
In each case, focus on trends that impact the products your business sells.
5. “Treat yourself” guides
![Photo of a woman looking at her smartphone Photo of a woman looking at her smartphone](https://www.practicalecommerce.com/wp-content/uploads/2023/11/110323-woman-shopping-570x380.jpg)
Personal gifts make up a significant portion of holiday sales.
Some retail industry surveys suggest that about 25% of all U.S. shoppers and up to 60% of women buy themselves a gift during the Christmas holiday or shortly after.
These people will be looking for the right item to treat themselves much in the same way as gifts for family and friends.
Content marketers can produce articles or videos that recommend products and allay fears of self-indulgence.
Here are some “treat yourself” article titles as examples.
- “Deal with your Elf. The ultimate guide to personal gifts after Christmas.
- “Santa Claus didn’t keep his promises? The ultimate guide to self-giving after the holidays.
- “Be your own Santa: 21 Christmas gifts to give yourself. »