In April 2024, content marketers will be able to leverage niche activities and holidays while showcasing their products.
Content marketing involves creating, publishing and promoting content (articles, podcasts, videos) to attract, engage and retain buyers.
Content is the foundation of search engine optimization, lifecycle marketing, and social media. It relies on reciprocity: provide something of value, and readers will return the favor by purchasing from your online store.
Here are five content marketing ideas your business can use for April 2024.
Connect activities and products
![Photo of hikers on the Camino de Santiago from the REI blog Photo of hikers on the Camino de Santiago from the REI blog](https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-rei-e1709464547689-570x280.jpg)
REI’s blog includes articles that read like a magazine article while promoting the products the company sells.
REI, the outdoor clothing and equipment retailer, published an article titled “How to Hike the Camino de Santiago» in January 2024.
The article reads like an adventure magazine, with an overview of the history of the trail and useful information for making the trip. This article may appear in Camino de Santiago search results or be featured in the REI newsletter.
The message, however, goes further. It includes a section on what to pack for the trip and links to several REI products. The section makes sense in the context of the article, provides additional value to the reader, and helps REI sell.
For your company’s April content marketing, describe an activity that your customers will likely be interested in. Combine good magazine-style writing with sensible product links.
National Welding Month
![Photo of a person welding Photo of a person welding](https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-welding-570x380.jpg)
National Welding Month is an opportunity to reach blue-collar readers.
April 2024 is National Welding Month. The American Welding Society took the opportunity to remind us of the importance of welding in our daily lives and to draw attention to the shortage of qualified welders.
Granted, National Welding Month articles won’t work for every e-commerce store. It is nevertheless an opportunity for the good merchant to reach an audience of well-funded workers and DIYers.
Potential article titles include:
- “The future of welding. Trends and technologies”,
- “Welding Careers: Opportunities and Challenges”
- “Essential equipment for every welder. »
Aim for content to share via an email newsletter or on social media, but don’t forget to publish it on your store’s website for SEO.
National Car Care Month
April 2024 is also National Car Care Month. This is an opportunity to post automotive-related content, even for seemingly unrelated products.
Take, for example, “Mr. Eric Bana’s Five Best Classic Cars,” an interview on Mr. Porter’s blog published during National Car Care Month in 2016 with the actor, car enthusiast and racing driver. casual running.
![Screenshot of Mr. Porter's blog post with a rare car. Screenshot of Mr. Porter's blog post with a rare car.](https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-classic-cars-570x485.jpg)
Mr. Porter sells men’s clothing, but his online newspaper features all kinds of topics, including cars.
A similar article could include the favorite cars of your founders or key customers. Another might associate cars with the products your store offers.
Imagine an online wine club with an article titled “If Brunellos Were Sports Cars, These Five Are Ferraris.”
National Burrito Day
April 4, 2024 is National Burrito Day. The pseudo-holiday celebrates the ubiquitous Mexican-American dish.
Traditional burritos are thin and simple, filled with meat, cheese and nothing else. But in America, burritos are often hearty and contain diverse ingredients.
For example, Iguanas Restaurant in San Jose, California, makes a five-pound beast called the “Burritozilla” that could feed a family of four. And Better Homes & Gardens posted a recipe for “Pad Thai Chicken Burritos,” demonstrating the diversity.
![Screenshot of a promotion for the Burritozilla from Iguanas Restaurant in San Jose, Calf. Screenshot of a promotion for the Burritozilla from Iguanas Restaurant in San Jose, Calf.](https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-burritozilla-570x332.jpg)
Weighing five pounds and 18 inches, Burritozilla could feed a family of four.
The flexibility of burritos could provide compelling content for your business. Here are some examples.
- Kitchen supply store: “Secret Ingredients Behind Authentic Mexican Burritos.” »
- Online clothing store: “Fiesta Fashion Essentials for National Burrito Day.” »
- Luggage merchant: “Best Destinations for Burrito Lovers.”
- Online toy store: “Burrito-themed games for the whole family. »
National Handmade Day
![Photo of a person knitting Photo of a person knitting](https://www.practicalecommerce.com/wp-content/uploads/2024/03/030224-knitting-570x380.jpg)
National Craft Day takes place on the first Saturday in April.
Artisan Amy Bierstadt created National Handmade Day in 2017 to recognize the work and love that goes into creating one-of-a-kind items.
The celebration – the first Saturday in April, the 6th in 2024 – welcomes vendors selling kits, tools and craft items. Example content includes patterns, plans, tutorials, recipes, and more DIY products.