Google is increasingly relying on artificial intelligence for organic search results. Soon, these results will include AI summaries, called “snapshots,” of key information from a query. This is why search optimizers are now deploying AI to analyze rankings.
Here are three search engine results page analyzers that use AI.
RivalFlow
RivalFlow by Spyfu uses AI to discover organic search opportunities. The tool checks a domain’s top performing keywords, identifies competitors, and suggests content improvements for a page to improve its rankings.
In my testing, RivalFlow was easy to use (just enter a domain) with realistic competitor ratings based on link profiles and existing organic traffic.
After entering a domain, the tool returned a list of SERPs with ranking opportunities.
![List of Ranking Opportunities for the Author's Domain of Waterfall Hikes in New York List of Ranking Opportunities for the Author's Domain of Waterfall Hikes in New York](https://www.practicalecommerce.com/wp-content/uploads/2023/11/1-RivalFlow-e1700573682428-570x260.jpg)
Enter a domain and RivalFlow will produce a list of SERPs with ranking opportunities. Click on the image to enlarge.
With RivalFlow, I was able to see the possibilities and implement improvements to AI-generated content.
The tool analyzes a domain for free, with access to the SERP report, although a credit card number is required. Paid subscriptions start at $99 per month – $79 if paid annually.
Through
Through is an AI-powered SERP analyzer and content strategy maker. Thruuu evaluates any search results page and also compares two sets of results. For a single SERP analysis, the tool pulls organic listings, local packs, “People Also Ask” content, and videos.
For each SERP listing, Thruuu provides the page rank (starting from Open PageRank Initiative), number of words, number of images and page type.
![Thruuu's screenshot of the page rank, word count, image count, and page type of each SERP listing. Thruuu's screenshot of the page rank, word count, image count, and page type of each SERP listing.](https://www.practicalecommerce.com/wp-content/uploads/2023/11/2-Thruuu-b-e1700573981829-570x145.jpg)
For each listing, Thruuu provides page rank, word count, image count, and page type. Click on the image to enlarge.
The comparison feature shows two SERPs side by side, contrasting headlines, related searches, questions from “People also ask” boxes, and frequent terms from ranking pages. The tool then evaluates whether a single page can target both queries.
Thruu creates content plans and summaries by applying generative AI to SERP data.
Thruuu’s free plan includes 10 Google SERPs, two content summaries, and up to 500 keywords. Paid plans start at $13 per month for 75 SERPs.
Sonar SERP
Sonar SERP is a free Chrome extension which analyzes Google search results in real time and lists data for each ranking page:
- Number of words in titles and URLs,
- Exact keywords in titles and URLs,
- Titles and URLs without exact keywords,
- Exact keywords in snippets,
- Average number of words per page based on URL ranking.
![Screenshot of SERP Sonar word information for organic listings in a results page. Screenshot of SERP Sonar word information for organic listings in a results page.](https://www.practicalecommerce.com/wp-content/uploads/2023/11/3-SERP-Sonar-570x109.jpg)
SERP Sonar provides details about words in titles, URL descriptions, etc. Click on the image to enlarge.
Analyze 10, 20, or 50 ranking URLs. Export data (URLs, titles, descriptions) to an Excel file for further analysis.
A separate report provides averages for each ranking page:
- Average number of words,
- Average number of images,
- Advertising networks on the page,
- On-page affiliate networks,
- % of pages using Schema.org structured data
- % of pages with user-generated content.
Enable free AI analysis via a ChatGPT API token (paid). This review uses SERP data to determine Google’s rating of query intent for a keyword.
For example, I typed in “New York Waterfalls.” The tool assigned two potential intents.
Informative intention: Based on the keyword “ny Waterfalls” and the titles and descriptions provided, my first most reliable determination of search intent is informational intent. Titles and descriptions mention phrases such as “New York Waterfalls – Complete List by County”, “31 Breathtaking Waterfalls in New York State”, “35 Magnificent Waterfalls in New York State” and “17 Best Waterfalls in New York.” These titles and descriptions suggest that the searcher is looking for information about different waterfalls in New York State. The inclusion of phrases such as “full list,” “bucket list-worthy,” and “best” also indicate the researcher’s desire to gather information and explore different waterfall options. This corresponds to the category of informational intent.
Local search intent: My second most reliable determination of search intent is local search intent. Although the titles and descriptions primarily focus on providing information about New York State waterfalls, mention of phrases such as “Upstate NY + Near NYC” and “Finger Lakes Waterfalls” allude to more localized search intent. The searcher may be specifically interested in finding waterfalls near their location, either in upstate New York or near New York City. Additionally, the inclusion of phrases like “New York City’s List” and “before I die – newyorkupstate.com” further emphasizes the local aspect of the search. Therefore, it is possible that the searcher is looking for specific waterfalls to visit in their area, indicating local search intent.
The AI analysis also provides title and meta description suggestions, stating: “By feeding the keyword and title tags of the ranking page, the AI is able to provide ideas for more nuanced headlines that are tailored to competitors who actually rank in the SERP.
Here are the suggestions for “New York Waterfalls”:
- “Discover the Hidden Beauty of New York Waterfalls,”
- “Unveiling New York’s Best Kept Secret: Spectacular Waterfalls”
- “The Ultimate Guide to Exploring New York’s Fascinating Waterfalls,”
- “Embark on an adventure: New York’s most captivating waterfalls. »