During its September 2023 session Investor Day, Pinterest said more than half of its users view the platform as a place to shop, and shoppable items listed on its boards have increased 50% year-over-year.
Pinterest continues its efforts to make the platform more accessible. The company recently introduced mobile deep links for advertisers powered by Pinterest and direct links added as new ways to help shoppers move from discovery to purchase. Mobile deep links send users to a specific page in a retailer’s mobile app. Direct links take people from a Pinterest ad to a retailer’s website with just one click.
Additionally, Pinterest has expanded its e-commerce ecosystem with new integrations for Salesforce Commerce Cloud and Adobe Commerce, building on existing integrations with Shopify and WooCommerce. New integrations allow merchants to manage their Pinterest product catalogs directly within the Salesforce or Adobe apps they already use.
Marketers interested in Pinterest’s ecommerce efforts can learn from top brands and influencers.
Here is a list of the most popular accounts on Pinterest. There are inspiring style boards, brand collections, product labels to shop, and much more.
Oh joy
Oh joy, the most followed account on Pinterest, comes from the Los Angeles-based lifestyle brand and design company by Joy Cho. Oh Joy creates licensed product lines for Target, Petco, Band-Aid and more. Popular Pinterest boards include Clothes, RecipesAnd For the House. 15.1 million followers.
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Talk about poppies
Talk about poppies is a Vancouver-based creative studio and lifestyle brand founded by Jan Halvarson. Launched to catalog inspiration from typography to interior design, Poppytalk now covers design elements, DIY projects, entertaining and recipe creations, art and photography, interior design, architecture and much more. It is Entertaining + fun The advice alone has 6 million followers. 10.4 million followers.
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Tasty
Tasty, from BuzzFeed, is a network of fast food videos and recipes. Tasty was originally a BuzzFeed Facebook page that featured short comfort food videos. Her Pinterest boards include food genres and meal tips, such as Chicken Dinners, PastaAnd Desserts. Tasty attracts over 10 million monthly views. 10.3 million followers.
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Maryann Rizzo
Maryann Rizzo is an interior designer with inspiring picture boards for designing, decorating, DIY, cooking, gardening, entertaining, dressing and traveling in style. His popular painting All has 4.5 million followers. 9 million followers.
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Uncut Moms
Uncut Moms is a parenting site by Bekka Palmer. It features mom Q&A forums, parenting news, home tips, baby names, and lifestyle content (e.g., tattoos and humor). Popular boards include Baby, lifestyle and inspirationAnd Inspiration Mamansuncut. Mamas Uncut attracts over 10 million monthly views. 8.5 million followers.
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Cathie Hong Interiors
Cathie Hong Interiors is an interior design firm based in San Francisco. Its inspiration boards pin content on interior and exterior design, tiles and materials, stores and displays, packaging and branding, general inspiration, as well as the studio’s own work. THE Culinary inspiration The board has over 3 million followers. 7.9 million followers.
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Jane Wang
Jane Wang is the mother of Pinterest co-founder Ben Silbermann. Jane Wang’s forums contain inspiring content on a range of topics, including DIY, OctopusAnd Little things that work very well. Its focused on food Delicious The board has over 6 million followers. 7.7 million followers.
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HonestlyWTF
HonestlyWTF, curated by Erica Chan Coffman, presents something extraordinary. It has panels on the walls, art, shoes, lighting, spaces, jewelry, shoes, beauty, typography and much more. Popular boards include DIY And home Sweet Home. Honestly, WTF attracts over 10 million monthly views. 7.2 million followers.
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Bonnie Tsang
Bonnie Tsang is a visual artist and mother of two girls. Her paintings feature inspiring and elegant images of architecture, fashion, colors, stripes, places to go, and food design. Popular boards include Living spaces And Workspace. 7 million followers.
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Pejper
Pejper is a Swedish lifestyle blog focused on interior design and the environment. Pejper’s Pinterest boards include Work rooms And Green living – Garden. Her board Lovely Living has over 3.3 million followers. 6.8 million followers.
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Evelyne
Evelyne offers a range of topics on nearly 200 forums, including Passport for Western Europe, Nature’s windowsAnd America the Beautiful, Traveling the United States. 6.8 million followers.
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Hair me nicely
Hair me nicely focuses on weddings with inspiring images and featured products. Popular boards include Bridal hair and hairstyles And Wedding Cakes. Style Me Pretty attracts over 10 million monthly views. 6.4 million followers.
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Harper’s Bazaar
Harper’s Bazaar pins articles from its magazine, including tagged content for purchase in its online store, and attracts over 10 million monthly views. Popular boards include Street style And Hair beauty. 6.4 million followers.
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Trey Ratcliffe
Trey Ratcliffe is the creator, writer and photographer of the daily travel blog StuckInCustoms.com. Her Pinterest boards feature travel images. THE My favorite travel photos The board has over 6.2 million followers. 6.4 million followers.
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Nordstrom
Nordstrom Pin and organize images about women’s fashion, men’s style, handbags, shoes, home decor, and more. Subscribers can also purchase tagged images. Nordstrom attracts over 10 million monthly views. Popular boards include Feminine style, HomeAnd Skincare & Beauty. 5.4 million followers.
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Veanad
Veanad is curated by a Seattle-based architect with boards focused on space, jewelry, wardrobe, and weekend images. His popular painting Beauty has more than 5 million followers.
5.2 million followers.
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L.L.Bean
L.L.Bean pins their product images to boards like LLBean bean style, LLBean ShoesAnd Be a stranger. LLBean attracts over 10 million monthly views. 5 million followers.
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Christine Martinez Loya
Christine Martinez Loya pin inspirational images on various topics including It seems that I like, The interiors I dream ofAnd DIY Projects I’ll Make Time for. His popular Words to Live By forum has over 4.4 million followers. 5 million followers.
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Wedding Chicks
Wedding checks curates inspiring wedding and fashion images with boards such as Wedding dress And Places. It also covers wedding planning, like Guestbook ideas, Gift ideas and wedding applications, And DIY Projects. Wedding Chicks attracts over 10 million monthly views. 4.9 million followers.
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Stephanie Brinkerhoff
Stephanie Brinkerhoff is an event hair and makeup artist, as well as a hairdressing trainer. His account includes paintings on Hair accessories, Way of life, FashionAnd Beautiful hair. 4.9 million followers.