Video is one of the best ways to promote a product or business, especially when you can film and edit from just a smartphone and an app.
Here’s a list of apps for creating and editing videos for ads, products, and content marketing. There are easy-to-use template tools and multitrack editors with a suite of effects. Almost all apps are free, although most offer premium plans and in-app purchases.
Adobe Premiere Rush
Adobe Premiere Rush
Adobe Premiere Rush is an all-in-one app for creating and sharing videos. Trim and crop videos, flip and mirror clips, and add images, stickers, and overlays. Access advanced AI tools powered by Adobe Sensei for sound balancing and automatic attenuation. Share with one click on TikTok, Instagram and Facebook. Use Premiere Rush for free with unlimited exports, or upgrade to access soundtracks, sound effects, loops, animated titles, overlays, and graphics. Price: Starter is free and has in-app purchases, or subscribe to Premiere Rush as part of the Adobe Express plan for $9.99 per month.
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PowerDirector
PowerDirector
PowerDirector is a complete video creator and editor. Features speed adjustment for slow or fast motion, video stabilizer, voice changer, chroma key for green screen, overlay and blend modes, and much more. Use the AI Smart Cutout feature to remove backgrounds from your videos and the AI Body Effect to automatically adapt to the contours of a human physique. Access cartoon images with anime templates. Share on YouTube, Instagram, TikTok and Facebook. Price: Premium plans start at $4.58 per month.
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Filmora AI
Filmora AI
Filmora AI is an easy-to-use video editor and movie maker. Create and edit videos, shorts and reels in minutes. Access generated music, effects, filters, text, transitions, smooth slow motion, video collage, blur background and 5,000+ stickers. Use AI to create compelling descriptions, titles, and captions. Share on YouTube, Instagram, TikTok, Facebook, Email and more. Price: The premium is $34.99 per year.
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LumaFusion
LumaFusion
LumaFusion is a professional video editor. Features include track layering, audio mixing, custom titles, and keyframed multi-layer effects. Layer up to six video tracks and six audio tracks. Use predefined effects or create your own. Layer effects, green screen, luminance and chroma keys, blurs, distortion, styles and colors. Create projects with a variety of proportions. Easily share movies by controlling resolution, quality and frame rate. Price: $29.99. Subscribe to Storyblocks for LumaFusion to access the library of music and clips.
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Splice
Splice
Splice makes it easy to create and edit videos on a phone. Cut clips, adjust speed and add music from a library of 400 songs. Add titles and text overlays, and apply a timelapse or hyperlapse. Organize and combine clips and images on an intuitive timeline. Share on YouTube, Instagram, TikTok, Facebook, Email and more. Available for Android and iOS. Price: Premium plans start at $6.98 per month.
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VSCO
VSCO
VSCO is a photo and video editor with over 200 curated presets and tools. Transform your videos on mobile with the same premium presets, filters, effects, and advanced editing tools found in VSCO’s Photo Editor. Use Montage to tell a video story and create an animated collage by layering videos, images, and shapes. Adjust the opacity of any layered media to create a range of custom gel colors and double exposures. Price: $29.99 per year for video editing subscription.
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Video jump
Video jump
Video jump is an easy-to-use video editor and effects tool. Add and rearrange videos, effects and images. Customize layers with transform, mask, and blend modes. Apply AI effects and AI filters to your videos to transform everyday scenes into extraordinary visuals. Use AI presets on images and videos, or try custom prompts to create your own. Access video templates to promote businesses and easily create ads. Price: $8 per month or $70 one-time purchase.
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KineMaster
KineMaster
KineMaster is a video and animation editor with advanced editing tools including keyframe animation, chroma key, speed control, stop motion, reverse video, background removal and AI features. Apply transition effects, voice changers, color filters, color adjustments and built-in animation tools. Use royalty-free music, sound and audio effects. Record at up to 4,000 pixels resolution and 60 frames per second. Price: The standard is free. The Premium plan costs $3.99 per month.
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In the moment
In the moment
In the moment is a video editor and creator with many features and effects to amplify content. Trim and trim videos, add keyframes, apply picture-in-picture, and use chroma key to create green screen videos. Add music, transition effects, slow motion, blur background, etc. Apply AI effects like glitter and glowing lines, and use eye-catching transitions like distorted and torn paper. Price: Premium plans start at $3.99 per month.
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VivaVideo
VivaVideo
VivaVideo is an easy-to-use application for multitrack editing. Cut, edit and merge videos. Add music, transition effects, stickers and text. Use the eraser to remove backgrounds from images. Apply effects like graffiti screen, voice changer, cartoon, blur background, glitch and VHS style. Supports 4000 pixel resolution. Price: Basic is free. Premium membership is $35.99 per year.
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Mojo
Mojo
Mojo is a video editor with 700 templates for creating content. Add automatic captions, text effects, filters, grids and more. Save your fonts, colors and logos in the brand kit tool for consistency. Select any image to create memes. Share on Instagram, TikTok, YouTube and other social platforms. Mojo quickly resizes content based on the distribution platform. Price: Basic is free. Premium plans start at $4.99 per month.
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WeVideo
WeVideo
WeVideo is an application for creating and editing videos. Cut the clips and arrange them according to your preferences. Emphasize key points by adding titles and text captions, and enhance your video with narration, music, and sound effects. Enjoy royalty-free music videos, music, photos, illustrations, and more. Format videos in vertical or landscape format. Publish with a resolution of 4000 pixels. Share on TikTok, Snapchat, Instagram and other social networks. Price: Premium plans start at $4.99 per month.
