![](https://ecommerce-platforms.com/wp-content/uploads/2024/01/best-shopify-fonts-1024x621.jpg)
Choosing your content font may seem like one of the most mundane aspects of creating a successful Shopify store.
Often neglected, typography in general and fonts in particular have a major influence on visitors’ impressions, perceptions, expectations, navigation, accessibility and overall experience.
Fonts have an evocative power that shapes emotion, identity and memories. Various studies have confirmed the link between font and user experience, including one carried out by the University of Wichita that showed the font type could significantly amplify brand recognition.
They are more than just a random aesthetic choice and can affect a store’s conversion and bounce rates.
Best Fonts to Improve Your Shopify Store in 2024
We look at the best Shopify fonts and explain why each can provide a significant benefit to stores using it and mention which fonts they are best paired with.
![Montserrat best Shopify fonts](https://ecommerce-platforms.com/wp-content/uploads/2024/01/Montserrat-best-shopify-fonts-1024x614.jpg)
Named after a neighborhood in Buenos Aires, Argentina, the soft edges of the Montserrat font evoke stability and memorability in a contemporary minimalist style. It’s a simple geometric sans serif font, but with a strong character that practically reinforces the design theme of any Shopify store.
In December 2023, Montserrat is ranked fifth by view count of the 1,500+ open source fonts tracked by Google Font.
Despite its versatility, few Shopify stores use Montserrat across their entire site. Instead, it is most popular in menus, buttons, calls to action, and header text. It is often associated with the Roboto or Helvetica font family.
![Poppins best Shopify fonts](https://ecommerce-platforms.com/wp-content/uploads/2024/01/Poppins-best-shopify-fonts-1024x614.jpg)
Launched in 2014, Poppins is an 8th ranked sans serif fontth among the most used Google fonts. This success is not accidental: Poppins was created with user interface (UI) and user experience (UX) in mind.
It doesn’t stand out as a memorable or unique font, but it fits well in roles where functionality is preferred over bells and whistles.
Round and user-friendly, Poppins can be used for everything from headers and footers to body and captions. This makes it the best option for designers who want to use a single font across the entire website. However, it can be combined with Inconsolata, Gotham, Gravitas, Lora or Playfair Display fonts.
![lato best shopify fonts](https://ecommerce-platforms.com/wp-content/uploads/2024/01/lato-best-shopify-fonts-1024x614.jpg)
Developed by a Polish designer, “lato” means “summer” in Polish. True to its name, the font is meant to be clean, readable, soft and pleasant to look at. Launched in 2015, Lato quickly rose to fame, and by 2018 it was the third most used font in Google Fonts, a position it held as of December 2023. It is versatile and can be applied to titles, subtitles and body of text.
Lato is usually associated with Roboto (Regular, Slab or Condensed), Georgia, Ubuntu or Proxima Nova.
![Open-Sans best Shopify fonts](https://ecommerce-platforms.com/wp-content/uploads/2024/01/Open-Sans-best-shopify-fonts-1024x614.jpg)
A sans serif font commissioned by Google and launched in 2011, Open Sans has a distinct feature that balances an attractive aesthetic with an official feel.
Inspired by the Droid Sans (considered its predecessor), it is popular in technology and gadget stores. Open Sans is the second most used open source font in Google Fonts.
Part of its appeal is its ability to ensure readability even when the font sizes used are unusually small. This way, one can integrate important information into product pages, product descriptions and product manuals.
This makes Open Sans particularly suitable for stores where a store anticipates that the overwhelming majority of visitors will access the site using a mobile device.
Open Sans is often associated with the fonts Montserrat, Lato, Helvetica, Source Sans 3, Georgia or Bitter.
5. Robot (also Roboto Regular)
![Roboto best Shopify fonts](https://ecommerce-platforms.com/wp-content/uploads/2024/01/Roboto-best-shopify-fonts-1024x614.jpg)
Commissioned by Google and rolled out in 2011, Roboto is a simple and versatile web-specific sans serif font, designed to improve readability and maximize the visitor experience and by appropriately balancing spaces between letters. This has led to its extensive use for large corpora of text and for mobile platforms.
Although a relatively new font, Roboto is by far the most used open source font in Google Fonts. This is the default system font on many Google products and services such as Android OS, YouTube, Google Images, Google Maps and Google Play.
In fact, in some circles it’s considered so overused that it doesn’t add much to a website’s brand identity.
Nonetheless, its popularity among some of the largest e-commerce stores hints at its continued ability to improve content familiarity, navigability, and readability.
Roboto has spawned a number of font variations, the most popular being Roboto Condensed, Roboto Mono, Roboto Slab, Roboto Flex and Roboto Serif.
Roboto is regularly associated with the Montserrat, Nunito or Lora fonts.
![Futura best Shopify fonts](https://ecommerce-platforms.com/wp-content/uploads/2024/01/Futura-best-shopify-fonts-1024x614.jpg)
Futura is one of the oldest sans serif fonts on this list, with a history dating back to the 1920s in Germany. Despite its decades of use and the availability of many more options than in its early days, Futura remains highly sought after.
Futura is not free, however – this licensing barrier has seen the emergence of several very similar open source fonts, the most popular being Nunito, ranked 20th.th on Google Font view ranking.
Futura’s precise proportions and geometric design make it visually appealing and timelessly modern. It offers good readability on both small and large font sizes, a flexibility that would work well for mobile-focused online stores.
Futura is usually associated with Opens Sans, Lato, Garamond or Trade Gothic fonts.
![Helvetica best Shopify fonts](https://ecommerce-platforms.com/wp-content/uploads/2024/01/Helvetica-best-shopify-fonts-1024x614.jpg)
Used since the 1950s, Helvetica remains a modern but simplistic sans serif font that primarily emphasizes a theme rather than making a statement of its own.
This makes it ideal for stores that want to balance their bold and risky store design choices by adopting a font that isn’t likely to ruffle feathers. Such risky design decisions may include color contrasts or unusual layouts.
Over the years, many of the largest organizations have used Helvetica for everything from their marketing materials to their logos. This is why a significant proportion of graphic designers opt for Helvetica for their first projects. Widely recognizable, it gives store visitors a feeling of familiarity allowing them to focus on the content.
Graphic designers often associate Helvetica with Arial or Crimson fonts.
![Lora best Shopify fonts](https://ecommerce-platforms.com/wp-content/uploads/2024/01/Lora-best-shopify-fonts-1024x614.jpg)
Non-curved fonts are what most Shopify stores will gravitate towards. They are considered more professional and formal. There will be times when curved fonts are the best choice, like in luxury and fashion e-commerce stores. When this happens, Lora, a serif font, might be the one. He ranks 18th by number of views according to Google Fonts analysis.
Lora’s soft appearance, with its lightly brushed curves, offers a good mix of readability and visual appeal. It bears a striking similarity to popular fonts such as Times New Roman and Georgia. However, Lora is rarely used alone. Most of the time this is limited to headlines and headings. Lora is usually paired with Lato, Roboto, Nunito, and Merriweather for body text.
![Playfair-Show the best Shopify fonts](https://ecommerce-platforms.com/wp-content/uploads/2024/01/Playfair-Display-best-shopify-fonts-1024x614.jpg)
Playfair Display is a distinctive and elegant serif font ideal for creating sophisticated headings and headlines. It is inspired by the classic 18th century characters found in old books and documents.
Playfair Display is often used on online or offline event invitations and cards and would therefore likely be a good fit for online stores geared towards the events and high-end luxury industry.
He is ranked 19th on Google Fonts view ranking. Playfair Display pairs best with Poppins, Playfair and Playfair Display SC fonts.
![Source-Sans-3 Best Shopify Fonts](https://ecommerce-platforms.com/wp-content/uploads/2024/01/Source-Sans-3-best-shopify-fonts-1024x614.jpg)
Designed for Adobe Systems as the first open source font, Source Sans 3 (formerly known as Source Sans Pro) is a sans serif font that works well for user interfaces. It has a modern, clean appearance that provides good readability on various print and digital media.
Source Sans Pro is best paired with Open Sans or Source Serif Pro fonts.
Wrap
Fonts are at the heart of all digital text, but their ubiquity ironically makes them almost invisible as a store design consideration. However, fonts create emotions, dictate actions and remain engraved in memories.
While some of the biggest companies in the world pay a lot of attention to the fonts they use, it’s clear that this should be among the most important decisions for a Shopify store.
The policies covered here can provide important design leverage and potentially make the difference between lasting engagement and fleeting visits.
When determining which font(s) are best suited for your store, the most important factors to consider are brand, mission, vision, theme, mood, intent, target market, and content requirements. store performance.