Reddit is a growing source of leads and information for virtually every business. Reddit posts rank organically for many Google queries and frequently appear in the “Discussions & Forums” section of search results.
The posts – all user-generated – reveal brand awareness, sentiment and more.
Here are four AI tools for searching, analyzing and summarizing content on Reddit.
1. GummySearch
GummySearch analyzes Reddit for:
- Locate and connect with customers,
- Search with advanced filters,
- Track keywords related to a business,
- Summarize and extract information from publications.
To get started, search Reddit using one or more keywords and select the subreddits to interact with. GummySearch will then create a dashboard and assign categories to active discussions, allowing for deeper discovery.
Keyword filtering also provides a quick summary of each thread and a link.
![Screenshot of a GummySearch dashboard. Screenshot of a GummySearch dashboard.](https://www.practicalecommerce.com/wp-content/uploads/2024/01/1-GummySearch-570x254.jpg)
GummySearch creates dashboards based on the query and assigns categories to active discussions. Click on the image to enlarge.
GummySearch helps monitor Subreddits and participate in discussions relevant to your business or product. It’s handy for learning about customer pain points, brainstorming content ideas, and generating leads.
The free plan is limited to 50 searches. Paid plans start at $29 per month and include keyword alerts, content insights, Subreddit analysis and more.
2. Marketing blocks
Marketing Blocks is an AI-powered content generation suite that integrates with Reddit. Enter a keyword and the tool will pull related thread titles from Reddit and add them to a summary of content on the platform. It then generates an AI response to these headlines.
![Screenshot of marketing blocks output Screenshot of marketing blocks output](https://www.practicalecommerce.com/wp-content/uploads/2024/01/2-Marketing-Blocks-b-570x549.jpg)
Marketing Blocks extracts related Reddit threads based on the keyword entered. Click on the image to enlarge.
Marketing Blocks is useful for addressing prospects’ concerns and suggestions not available through traditional keyword research.
Paid plans start at $47 per month with a five-day free trial (credit card required).
3. GigaBrain
GigaBrain searches Reddit by keyword and summarizes the results using generative AI. Clicking on any listed Subreddit activates additional filtering. Further down is the list of threads and comments based on the query, to be analyzed and condensed.
![Screenshot of GigaBrain output for "What Godaddy." Screenshot of GigaBrain output for "What Godaddy."](https://www.practicalecommerce.com/wp-content/uploads/2024/01/3-GigaBrain-GoDaddy-a-570x332.jpg)
GigaBrain searches Reddit by keyword (“What is Godaddy”) and summarizes the results using generative AI. Click on the image to enlarge.
GigaBrain reveals discussions on Reddit about a brand, products and competitors. It’s also useful for discovering consumer words and phrases to include in your own content.
GigaBrain is a cloud-based platform with a companion Chrome extension. Both are free.
4. Profiler
Profiler is a free AI-powered Chrome extension to analyze any Reddit user’s activity, streamlining audience outreach and research.
I ran the tool on a user profile. Here are the results:
- Interests: The user is interested in podcasts (specifically “LightsCameraPodcast”), movie and TV discussions, sports commentary (e.g. “PardonMyTake”, “barstoolsports”) and seems to be particularly focused on “KingOfTheHill “, “LOTR_on_Prime”, and local Connecticut topics.
- Occupation: Reported to be a former teacher in 2018; current occupation unknown.
- Sentiment Analysis: Overall mixed sentiment, with many negative comments (“hate”, “stupid”, “worry”, “bad”) balanced by a few positive expressions (“thanks”, “great”, “love”, “awesome” “). . This user expresses strong opinions with a sense of humor.
- Political leanings: No explicit political positions observed, but does not shy away from harsh criticism, which may imply skepticism towards various topics.
- Psychological traits: critical, outspoken, possibly dealing with a past of loneliness or dissatisfaction (e.g., based on the heartfelt message on the podcast). Use humor as a coping mechanism. Dogmatic.
- Gender: Probably male given the use of the word “brother” and other contextual clues in the comments.
- Religion: No direct information provided.
- Race/Ethnicity: Likely American, specifically from or having lived in Connecticut, as evidenced by repeated references.
- Patterns of Behavior: Frequently engages in entertainment-related content, critiques media content, and often interacts in community discussions with humor and sarcasm.
- Bot or human: Human user depending on the diversity and personal nature of posts and comments.
- Other: Primarily engages in communities associated with popular culture and entertainment. Seems to enjoy humor but also has moments of serious reflection. Formerly in a long-distance relationship and facing personal difficulties, which he overcame with the support of his podcast community.