[Coaching] [Coaching] Brad’s 6 Months to 6 Figures, Week 3 — Improving Independent Success: Building Authority and Lead Generation with Strategic YouTube Marketing

Coaching Series: Can Zach take this entry-level freelancer (Brad) to a 6-figure income ($8,333/month) in 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

• Identify the potential of YouTube marketing for freelancers and the direct impact on lead generation and sales.
• Establish a systematic approach to creating and optimizing YouTube content to build authority in the freelance niche.
• Conceptualize a dual-service offering: building authority through targeted content creation and leveraging existing content for maximum impact.

Coaching highlights from today’s episode:

• Highlighting the importance of research and strategy in content creation to ensure targeted and effective YouTube marketing.
• Highlight the value of structured, iterative processes in content development for continuous improvement and strategy refinement.
• Discuss the importance of aligning content creation with the client’s business goals and the importance of measurable results in freelance marketing services.

The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.

You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.

Click here to find out more “

• 12:00 a.m. – 2:00 p.m. — Zach hosts the Double Your Freelancing podcast’s “six months to six figures” series, with Brad.
• 2:00 p.m. – 4:00 p.m. — Brad, who runs a YouTube marketing agency, will coach Zach on YouTube strategies while Zach coaches him in return.
• 4:00 – 6:00 p.m. – Zach highlights the importance of demonstrating the impact of services in customer interactions.
• 6:00 – 8:00 — Brad shares his experience in direct response marketing and his focus on lead and sales generation.
• 8:00 – 10:00 – Brad talks about his success using YouTube for organic marketing and his journey creating and selling online courses.
• 10:00 – 12:00 – Brad highlights the effectiveness of strategic organic marketing on YouTube for generating revenue quickly.
• 12:00 – 2:00 p.m. — Brad highlights the potential of small YouTube channels to achieve significant financial success.
• 2:00 – 4:00 p.m. — Zach discusses the importance of providing timely, valuable services to clients and skepticism around SEO payback periods.
• 4:00 – 6:00 p.m. — Zach seeks hard data and case studies from Brad to understand the impact of YouTube marketing strategies.
• 6:00 – 8:00 p.m. — Brad recognizes his need for more in-depth research to provide accurate strategies and results for clients like Zach.
• 8:00 – 10:00 p.m. — Brad discusses the importance of niche-specific research for YouTube strategies and how it varies based on each client.
• 10:00 p.m. – 24:00 p.m. — Brad highlights the effectiveness of sensational headlines and ethical considerations in YouTube marketing.
• 24:00 – 26:00 — Brad shares his experience with a specific YouTube channel, focusing on long-tail keywords and affiliate marketing strategies.
• 26:00 – 28:00 — Brad analyzes the performance of his videos, noting the importance of audience response in guiding content strategy.
• 28:00 – 30:00 — Zach examines Brad’s process and seeks to clarify how Brad’s YouTube strategies can generate tangible client benefits and financial returns.
• 30:00 – 32:00 — Brad explains his strategy of targeting popular keywords on Google and YouTube for video ranking.
• 32:00 – 34:00 — Brad expresses his hesitations about guaranteeing concrete results and discusses his approach to sales and customer expectations.
• 34:00 – 36:00 — Zach encourages Brad to focus on finding key metrics and developing a solid process for YouTube strategy.
• 36:00 – 38:00 — Brad suggests a process of publishing high-quality videos weekly, targeting keyword traffic and related video trends.
• 38:00 – 40:00 — Zach and Brad discuss the ongoing maintenance phase of YouTube strategy, focusing on leveraging Google’s understanding of channel content.
• 40:00 – 42:00 — Zach suggests justifying the potential of organic marketing on YouTube using case studies and highlights the importance of research in Brad’s package.
• 42:00 – 44:00 — Zach discusses the challenge of time-consuming packages like Brad’s, which can require extended customer engagement for a significant return on investment.
• 44:00 – 46:00 — Brad shares his hesitation regarding SEO sales due to its uncertain results and discusses his approach to customer interaction.
• 46:00 – 48:00 — Zach encourages Brad to set boundaries in discovery calls and consider presenting his services as products.
• 48:00 – 50:00 — Brad discusses integrating short videos into his strategy, their growth potential, and the challenges of creating long-form content in a limited time.
• 50:00 – 52:00 — Zach describes a multi-step video creation process, including research, idea generation, recording sessions, and iterative refinements.
• 52:00 – 54:00 — Zach highlights the importance of Brad taking responsibility for content decisions and setting clear expectations around time and financial commitments.
• 54:00 – 56:00 — Brad discusses offering two types of services: an authority building package and a content optimization package for existing content.
• 56:00 – 58:00 — Brad plans to use detailed content from his client’s WordPress tutorial for case studies and discusses the potential of both types of services.
• 58:00 – 1:00 p.m. — Zach suggests considering performance-based work and pre-screening criteria to ensure client success and maximize the impact of Brad’s services.
• 1:00:00 – 1:02:00 — Brad estimates that with 10 to 20 videos, each could generate at least one lead, projecting a safe estimate of 20 leads per month, with optimism up to 100 leads.
• 1:02:00 – 1:04:00 — Zach helps Brad reverse engineer the value of video views for email subscribers to determine the profitability of video production.
• 1:04:00 – 1:06:00 — Brad shares his past experiences, estimating around 1,000 views per video per month, highlighting the continued benefits of videos for driving organic traffic.
• 1:06:00 – 1:08:00 — Zach discusses the long-term value of videos, analyzing how long it takes for a video to recoup its production costs and how that impacts the length of client engagements .
• 1:08:00 – 1:10:00 — Zach advises Brad to consider different package options for his services, focusing on creating tangible, measurable results to make his work more marketable.
• 1:10:00 – 1:12:00 — Zach concludes by encouraging Brad to work on solidifying his service offerings and potentially exploring performance-based arrangements to minimize risk for clients.