[Coaching: Brad #7] New client in a different niche! 🎉 Try a cold outreach strategy + video editing improvement

Coaching Series: Can Zach take this entry-level freelancer (Brad) to a 6-figure income ($8,333/month) in 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

• Brad expands his service offering on Upwork and lands a new client outside his usual niche
• Launch a cold outreach strategy outside of Upwork
• Brad is committed to improving his video editing skills to provide better quality services

Coaching highlights from today’s episode:

• Integrate CTAs into fun personal projects to attract customers
• Diversifying with outreach approaches outside of Upwork
• It’s important to reflect on progress and stay motivated, even in the face of challenges.

Original coaching call recording date: 08/10/2023

The DYF Accelerator Community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format you saw here.

You’ll also have access to our huge library of all past coaching calls, as well as a text-based community and weekly accountability check-ins.

Click here to find out more “

• 12:00 a.m. – 2:00 p.m. — Zach hosts the “Double Your Freelancing” podcast and focuses on Brad’s journey from early stages to a six-figure income.
• 2:00 – 4:00 p.m. — Zach mentions that the format will follow the accelerator community and encourage listeners to join it; Brad prepares to share updates.
• 4:00 – 6:00 p.m. — Discussion on Brad’s progress with his Upwork outreach strategy and setting goals for the session.
• 6:00 – 8:00 — Brad expresses his desire to focus on the emotional challenges of transitioning from disorder to order, particularly in daily awareness and monitoring.
• 8:00 – 10:00 — Brad reveals that he discovered his niche offering in creating short-form content, combining his video editing and marketing skills.
• 10:00 – 12:00 — Discussion on the effectiveness of different video editing tools for short content; Zach explores the strategic advantage of Brad’s video editing combined with his marketing skills.
• 12:00 – 2:00 — Zach emphasizes the scalability of Brad’s new business model, focusing on the strategic planning aspect and the potential for outsourcing repetitive tasks.
• 2:00 – 4:00 p.m. — Brad and Zach discuss the emotional aspects of time tracking in business, with Brad confronting his feelings of anger and frustration regarding his time management.
• 4:00 – 6:00 p.m. — Brad shares his experience of being constantly drawn to checking statistics, comparing it to a “rat bar” phenomenon, and the confronting reality of seeing his time allocation on paper.
• 6:00 p.m. – 8:00 p.m. — Zach plans to share productivity resources with Brad; they delve deeper into Brad’s emotional reactions to his challenges with time management and starting tasks.
• 8:00 p.m. – 10:00 p.m. – Zach and Brad discuss strategies for managing ADHD symptoms without medication, focusing on diet, fasting, and productive work hours.
• 10:00 p.m. – 12:00 p.m. — Brad finds early morning hours effective for deep work and Zach suggests a work cycle system to manage tasks.
• 24:00 – 26:00 – Brad shares his reluctance to try ADHD medications due to financial constraints and the desire to go without them.
• 26:00 – 28:00 — Zach advocates for the potential benefits of ADHD medication and offers financial support for Brad to try it.
• 28:00 – 30:00 — Discussion on productivity systems and time management, with Brad expressing concern about not having enough time for personal projects.
• 30:00 – 32:00 — Zach suggests integrating CTAs related to Brad’s video editing services into his fun projects; Brad plans to become an authority in the short-form content agency niche.
• 32:00 – 34:00 — Brad identifies a potential overlap between his current audience and the short-form content agency niche, seeing it as a creative challenge and a way to attract clients.
• 34:00 – 36:00 — Brad discusses his realization of the competitive nature of Upwork and his strategy to expand his job search criteria beyond his initial niche.
• 36:00 – 38:00 — Brad shares his success in finding a client outside of his usual niche on Upwork, attributing it to broadening his skill offering.
• 38:00 – 40:00 – Zach suggests alternative outreach strategies that might be more enjoyable for Brad, such as creating short films from podcast content and targeting potential customers more directly.
• 40:00 – 42:00 — Zach suggests using fun video projects as a way to subtly promote Brad’s services and discusses potential strategies for generating leads.
• 42:00 – 44:00 — Brad is open to trying new outreach approaches and is willing to try a cold approach despite his initial hesitation.
• 44:00 – 46:00 — Zach proposes a structured assignment for Brad, involving a time allocation for Upwork and a new cold outreach strategy.
• 46:00 – 48:00 — Brad expresses his desire to professionalize his approach by learning Adobe Premiere, seeing it as a step toward building a successful independent business.
• 48:00 – 50:00 — Zach offers to share video editing training materials with Brad and encourages him to continue despite initial difficulties.
• 50:00 – 52:13 — Zach emphasizes the importance of persistence and momentum in self-employment, assuring Brad that his efforts will produce results over time.