I’m amazed at the impact generative AI has on videos. Awesome apps and features are announced seemingly every week. All of them make video marketing easier and more effective.
With Midvoyage launch video generation functionality and Bard presentation advanced video analysis, AI-driven video creation and consumption are becoming mainstream.
A lot has changed since I introduced four AI video generators in August. Here are three more.
AI in video
AI in video generates videos from text prompts. It creates And edit videos from prompts And tells them.
The app requires Edge or Google Chrome browser to work properly.
When creating a video, select a “workflow” style: “YouTube Shorts”, “YouTube Explainer”, “Recent Events” or “Script to Video”. Then select the video length (up to 15 minutes) and provide details and settings, such as style, voiceover (genre, English variation), and background music.
I chose “YouTube Explainer” and provided the following prompt:
What is SEO and why do businesses need it? Add sections (with statistics) on how Google is a dominant marketing channel, how organic search works, and how to rank in results.
I then designated the target audience (“Business Owners”), the appearance (“Minimalist Modern”) and the hosting platform (“YouTube”).
Designate the target audience, look and feel, and host platform.
Invideo AI will then create a script, select the visuals, insert the voiceover and provide a video ready for download. I might then edit it by adding prompts, removing visuals, and changing the voiceover, as an example.
During my test, the script and voiceover were of impressive quality. I changed nothing. I could have tweaked the background music, but the overall result was great.
The tool has a built-in video editor to edit generated videos, customize them, add or remove chapters or upload your music.
Invideo AI offers a free trial account with 10 weekly minutes of watermarked videos. Premium versions start at $20 per month for 50 monthly minutes, with no watermark.
HeyGen
HeyGen creates personalized videos for email campaigns. The tool mimics a user’s facial expressions and speaking style.
Users can upload a video or record themselves speaking, looking directly into the computer camera, with pauses. Users must then register and consent to the tool accessing this video to create a personalized avatar. Finally, users submit a script for the new AI-generated video.
I did it. The video quality was really good. I saw myself “pronouncing” the words in the script, perfectly imitating my speaking style. The audio needed some adjustment to reproduce my voice, but this might not have been necessary if I had recorded to an external microphone.
HeyGen users can record themselves speaking, looking directly into the camera.
Once the initial video is created, users can clone it to add subscriber or customer names. It takes seconds to create many personalized videos and then send them via email.
HeyGen’s free trial offers a one-minute video with a custom avatar and 300 voices. Premium versions start at $29 per month.
Dubécos
Dubécos is a mobile application that translates users’ videos into any language using their voice.
Users can upload a video of themselves speaking or record it directly into Dubecos. Users then select their source language and the translated version, which may include subtitles.
My test results were excellent! It kept my voice, my rhythm and my intonation.
Dubecos users can select their source language and the translated version, which may include subtitles.
Download Dubecos from the Apple App Store or Google Play. To test, Dubecos translates the first video for free. After that, it costs $3.99 per month for 15 minutes of AI-powered translation and lip syncing.
