In today’s day
The skills and qualities necessary for effective team management
Lali Sichinava directs a
“Our business is very personalized, we work in a premium segment of “whatever the client wants” as long as we agree that it is beautiful. SO,
Lali shared with us her insights on establishing a strong foundation for team success. In his experience, focusing on the following aspects created a
Adjust the recruitment process to your company
It is essential to invest time and effort into hiring the right people. Lali stressed the importance of identifying early when someone is not the right fit for the role or team dynamic and making adjustments as necessary.
Here’s how Lali approaches the hiring process:
“People are our greatest asset. We place ads on different job sites and ask people to fill out the application form and answer three questions. Combined with a CV, which will show us the ability to multitask, the form is enough to filter 95% of candidates.
Since our industry is all about communication, we email the remaining candidates and see how they respond. This also filters a certain percentage.
We conduct telephone interviews with the remaining candidates, as this is a crucial step given that our clients communicate primarily by telephone or email. Following this, we organize a
Setting up trial work days for good candidates
Although some business owners might initially perceive the employee trial day as a tedious and expensive task, Lali firmly believes that this step is crucial to ensuring the right fit for the position.
“Yes, you can easily check if the candidate speaks the languages at the interview stage, but how do you judge if someone is “smart, quick, multitasking, technologically advanced, problem-solving, friendly, compassionate, diplomatic and in good taste.” “all this in the same interview?
That’s why we usually give candidates a few working days to experience for themselves what it’s like to work with us. This also allows us to assess whether they are a good fit for the position.
Invest in training your team
When it comes to florists, Lali is not afraid to hire people with no experience, as long as they have the right attitude and motivation to learn. She believes that investing in training and constantly improving the team’s skills is essential to staying ahead of the competition.
“Hiring florists is a completely different matter. You have to start with someone with no experience and build it up since there are no floristry schools in Georgia.
Development of standard operating procedures
Lali believes that establishing standard operating procedures for as many situations as possible and only getting involved in
“I might not be able to get involved in
Delegate tasks based on employee strengths
When it comes to determining what tasks or responsibilities should be delegated to her team members, Lali takes a methodical approach. She believes delegation allows individuals to take ownership of their work.
“The delegation of tasks is decided in part at the hiring stage, then managed later by the employees themselves. I start assigning similar tasks to different people performing the same function and usually it ends up being done by the person who employs the most and is therefore the best at it.
Many of my colleagues are people who show initiative, so sometimes they come up with tasks themselves and are naturally very good at carrying them out.
Constant improvement
Perfectionism, ultimate professionalism and a constant drive for improvement are the keys to Lali’s success. By paying attention to detail and using every mistake as an opportunity to learn, she fostered a culture of growth and development within her team.
“What makes us successful is perfectionism and ultimate professionalism; we are constantly improving our workflow.
Maintain motivation and productivity
Flower businesses really pick up business during the holidays, but that also means the team has to work extra hard to keep up with the growing demand.
When asked about maintaining motivation and productivity during busy times, Lali explained that good team members will naturally be motivated by business growth and success. A strong work ethic and shared dedication to creating beautiful results ensures the team stays engaged and focused.
“The work environment itself is an important motivator. »
Conflict resolution: communication is key
Although conflict is rare in Lali’s team due to their high emotional intelligence and dependence on each other for success, she shared that its flat organizational structure allows for smooth communication when disagreements arise. By involving relevant team members in important decisions before implementation, it minimizes misunderstandings and maintains a sense of belonging among its employees.
“Being a small company, we have a flat organizational structure. No middlemen, no loss in translation situations. I also try to pass important decisions through the parties involved before they are implemented.
Also, we are a 100% female team with a high emotional quotient. We don’t have much conflict because we depend on each other to deliver beautiful bouquets. Having two groups, florists and managers, if one makes a mistake, another will usually pick it up.
Embracing technology for communication and collaboration
Lali’s team uses Ecwid, an e-commerce platform that allows for a wide range of customizations related to product offerings and delivery options. Compared to the previous platform they used, Ecwid eliminated many manual elements and streamlined customer communication, making it a crucial tool for effective team collaboration.
“Ecwid is a big step forward from the previous platform. Ecwid allows a huge amount of customization of product types and delivery. Before, we had to go through developers for a new feature or fix, whereas now it’s done in a minute within the Ecwid platform.
For example, we have multiple shifts during the day and some days we may have three different people accepting orders. On Ecwid, all order-related information is kept in one place, making it very easy for staff to pass orders to each other.
Custom payment fields and custom payment notes allow you to receive the full
Manual work is minimized with flexible, easily changeable delivery dates, slots and destinations. And if there is something else
To sum up
Lali Sichinava’s experiences offer valuable insights to business owners looking to improve their team management skills. By focusing on hiring the right people, establishing standard operating procedures, and embracing continuous improvement, business leaders can build effective, motivated teams that drive success.
Integrating technology to improve communication and collaboration can further streamline operations and contribute to a cohesive work environment.
By applying the lessons learned from Lali’s journey, you can push your teams to greatness!