What do families, the army, Eurovision, holidays and explainer videos have in common? They all offer content marketing ideas for May 2024.
Content marketing involves creating, publishing and promoting articles, videos and more to attract, engage and retain customers. Content is the foundation of search engine optimization, social media marketing, and email newsletters.
Content marketing is based on reciprocity. People appreciate receiving useful information and often respond positively to companies that provide it. The problem is providing a continuous stream of interesting content.
Here are five content marketing ideas you can use for May 2024.
International Day of Families
In 1993, the United Nations established the International Day of Families to recognize that families are the foundation of stable societies.
The occasion is celebrated every year on May 15. This is an opportunity for marketers to create articles, videos or podcasts about family.
Content could be a nod to the day itself or connect your company’s products to a family activity. Here are three examples of article titles from the first:
- “10 habits to adopt on International Day of Families”
- “How to celebrate International Day of Families”
- “10 bonding activities for International Day of Families. »
And here are three examples of connecting products to families:
- Outfitter: “The 50 Best Day Hikes for Families.
- Garden supply store: “How to Make Flower Gardening Fun for Families.”
- Kitchen store: “Tips for including the whole family in meal planning.”
Armed Forces Day
Armed Forces Day in the United States takes place on the third Saturday of May, the 16th in 2024.
President Harry S. Truman established Armed Forces Day in 1950, consolidating three other observances. The event typically includes parades, exhibitions, and various community celebrations to demonstrate support for the military and its members.
Armed Forces Day can be a respectful and thoughtful way to connect with customers, especially those who belong to military families or have ties to the armed forces.
Content ideas include:
- Profiling of military personnel and their families,
- Recognize veteran-owned businesses in your supply chain,
- Thanking the military,
- Connect products to military history.
Eurovision Song Contest
Most Americans learned about the Eurovision Song Contest in 2020 when Netflix released a Will Ferrell comedy about it. But this inspiring event has existed since 1956.
The European Broadcasting Union created Eurovision to encourage unity and post-war reconstruction efforts through music.
Each participating country contributes an original song. The shows are distinguished by their wide range of styles, elaborate staging and sometimes original acts, reflecting the unique culture of each nation.
The competition launched the careers of many artists, including ABBA and Celine Dion.
Over the years, Eurovision has grown in size and momentum, becoming a flamboyant and beloved celebration of pop culture and music. This year Eurovision will be held May 7-11 in Malmö, Sweden.
Eurovision-inspired content could touch on culture, fashion, music or history.
The 3 best holidays in May
Three holidays dominate the American May calendar in terms of popularity and familiarity: Mother’s Day (May 12, 2024), Memorial Day (May 27, 2024), and Cinco de Mayo (May 5, 2024).
These dates are key for content marketers – for promotion And useful information.
First, all three dates are important for retail sales. Americans spent more than $35 billion on Mother’s Day purchases in 2023 and typically spend around $500 per household on Memorial Day weekend. Cinco de Mayo is the long-standing celebration of Latino culture.
Second, the holidays are great opportunities to post articles, videos, and podcasts.
Mothers’ Day:
- “Ultimate Gift Guide for Mother’s Day 2024”
- “17 homemade gifts for Mother’s Day”,
- “23 affordable gift ideas for Mother’s Day”,
- “Mother’s Day gifts better than flowers”
- “Gifts for the DIY Mom.”
Remembrance Day :
- “10 Ways to Celebrate Memorial Day”
- “Ultimate Guide to Memorial Day BBQ”
- “The True Meaning of Memorial Day”
- “50 Playlists to Commemorate Memorial Day”
- “Decorating Tips for a Patriotic Memorial Day.”
Cinco de Mayo:
- “Recipes to celebrate Cinco de Mayo”
- “5 must-see sites of Cinco de Mayo”,
- “The Story Behind Cinco de Mayo”
- “Cinco de Mayo Decorating Tips and Trends”
- “Ultimate Cinco de Mayo Shopping Guide.”
Summer Videos
This month’s final content marketing suggestion focuses on search engine optimization and content distribution.
Summer begins on June 20, 2024. Still, publishing summer content in May gives Google and other search engines time to crawl and index it.
Consider producing groups of videos that help people complete a summer-related task. Each video package should consist of several parts.
- Full video instruction.
- Several short films from the full version.
- A comprehensive guide to all components.
- Text-based social posts from video transcripts.
For example, an online seed retailer might post a video about planting a child-friendly flower garden. The retailer could:
- Embed the full video into a full blog post. This would be the hub.
- Stream the full video on YouTube, Rumble and Facebook. Each points to the retailer’s blog.
- Deploy short video films on YouTube, TikTok, X and Instagram, always linking to the blog.
- Post tips on Facebook and X with links.